Manager, Brand & Content Marketing

Locality•New York, NY

1d•$100,000 - $120,000

About The Position

Reporting to the Senior Director of Marketing, you will play a key role in elevating and expressing Locality’s brand voice across all content channels as the company enters a new era focused on technology, AI, and leadership in local advertising. Through storytelling, messaging, and creative content, you will build awareness, credibility, and meaningful connection with advertisers, agencies, publishers, and partners, partnering cross-functionally to bring the brand to life through paid and social media, industry events, sales meetings, thought-leadership activations, and internal brand initiatives. You will support the marketing function with our brand voice, tone, and narrative, ensuring consistency across all content, campaigns, and external communications. Translate complex topics including but not limited to AdTech, streaming, data, and AI-powered advertising into clear, compelling, and accessible stories. Manage and maintain a consistent brand presence across paid media channels (display, search, and social) as well as owned channels, including the website, LinkedIn, and other relevant platforms. Manage Locality’s social media content calendar, developing consistent, timely, and brand-forward content across platforms. Partner with Sales, Research, and Leadership teams to identify meaningful stories and research insights and turn them into engaging blog posts, web/social content, and thought leadership. Track, analyze, and report on brand content performance, using insights to continuously improve storytelling, formats, and distribution. Assist with PR and communications efforts, including drafting and distributing press releases, managing media announcements, and supporting external communications in partnership with leadership and PR agencies. Manage award submissions, including identifying opportunities, coordinating materials, and ensuring timely, on-brand entries. Coordinate with external partners (creative and PR agencies, printers, event vendors) to deliver brand-aligned assets on time and on budget. Support event and brand activation planning, including coordinating timelines, content needs, brand collateral, speaker prep materials, and on-site or virtual execution as needed. Assist in managing vendor workflows, including creative reviews, asset delivery, project timelines, and quality control to ensure brand standards are met.

Requirements

5-8+ years of progressive experience in content marketing, brand marketing, or editorial focused roles
B.S. in Marketing, Communications, Journalism, English, Media Studies, Advertising, Public Relations, or a related field.
Strong copywriting skills with the ability to craft clear, compelling messaging for brand campaigns, websites, social media, and executive communications (a portfolio of brand-driven content required).
Experience building and managing paid media content strategies for B2B, tech, media, or AdTech brands and turn complex topics (technology, data, advertising) into accessible, engaging stories.
Strong digital and social fluency, including platform-specific content strategy, audience growth, and performance optimization across LinkedIn and other relevant channels.
Experience managing brand-led social media accounts and campaigns, including content planning, publishing, and engagement.
Working knowledge of SEO best practices, including keyword optimization, on-page structure, and content strategies that improve discoverability and organic performance.
Hands-on experience with PR and external communications, including drafting press releases, coordinating announcements, and supporting media outreach or agency partners.
Experience developing and delivering polished presentations, including brand decks, thought leadership materials, and internal/external storytelling assets.
Experience supporting event execution and brand activations, including planning timelines, coordinating logistics, and producing event-related marketing content.
Experience managing external vendors and creative partners, ensuring high-quality work, timely delivery, and brand consistency.

Nice To Haves

Knowledge of Google Analytics and digital and/or video editing a plus

Responsibilities

Elevate and express Locality’s brand voice across all content channels.
Build awareness, credibility, and meaningful connection with advertisers, agencies, publishers, and partners through storytelling, messaging, and creative content.
Partner cross-functionally to bring the brand to life through paid and social media, industry events, sales meetings, thought-leadership activations, and internal brand initiatives.
Support the marketing function with our brand voice, tone, and narrative, ensuring consistency across all content, campaigns, and external communications.
Translate complex topics including but not limited to AdTech, streaming, data, and AI-powered advertising into clear, compelling, and accessible stories.
Manage and maintain a consistent brand presence across paid media channels (display, search, and social) as well as owned channels, including the website, LinkedIn, and other relevant platforms.
Manage Locality’s social media content calendar, developing consistent, timely, and brand-forward content across platforms.
Partner with Sales, Research, and Leadership teams to identify meaningful stories and research insights and turn them into engaging blog posts, web/social content, and thought leadership.
Track, analyze, and report on brand content performance, using insights to continuously improve storytelling, formats, and distribution.
Assist with PR and communications efforts, including drafting and distributing press releases, managing media announcements, and supporting external communications in partnership with leadership and PR agencies.
Manage award submissions, including identifying opportunities, coordinating materials, and ensuring timely, on-brand entries.
Coordinate with external partners (creative and PR agencies, printers, event vendors) to deliver brand-aligned assets on time and on budget.
Support event and brand activation planning, including coordinating timelines, content needs, brand collateral, speaker prep materials, and on-site or virtual execution as needed.
Assist in managing vendor workflows, including creative reviews, asset delivery, project timelines, and quality control to ensure brand standards are met.