Manager, Automations

Crocs, Inc. • Westminster, CO

10d • $105,000 - $115,000 • Hybrid

About The Position

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
 OverviewThe CRM Manager, Automations will assist with global strategy and execution of all automated journeys across retention channels including email, SMS, direct mail and push notifications. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams both regionally and globally to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience.

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising or related field.
• 3+ years digital with a focus in CRM or marketing automation.
• Knowledge of website analytics tools.
• Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling.
• Proven campaign management experience defining targeting strategies that drive results.
• Team player with demonstrated ability to work effectively with multiple cross-functional groups.
• Strong analytical and problem solving skills.
• Strong project and time management skills.
• Strong communication skills with the ability to gain alignment and problem solve collaboratively.
• Takes initiative to generate ideas to drive business and contribute to organizational effectiveness.
• Results oriented with a bias for action.

Responsibilities

• Own the performance of all automated customer journeys across CRM channels, including marketing and transactional communications for email, SMS, and push notifications.
• Rigorously test and iterate to find incremental revenue-driving opportunities across the consumer journey.
• Drive innovation in automated marketing to bring new channels, concepts and technology with the goal of improving performance and customer experience.
• Own agency relationships to maximize efficiency and output.
• Partner with analytics team to properly measure and report effectiveness of CRM programs, impact to CLV and to make any improvements to segmentation capabilities required.
• Partner with MarTech team for the building and updating of automated journeys and new tool implementation.
• Collaborate with broader CRM team to drive database growth and long-term health.
• Manage order-related communications to optimize and remove friction in the post-purchase experience while looking for moments to drive short-term repeat purchases.
• Analyze campaign results, drawing insights that drive performance and incrementally improve CLV.

Benefits

• This position is eligible to participate in a company incentive program.
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees