Manager, Audience Development, Event Audiences & Operations

Dow Jones•Princeton, NJ

28d•$95,000 - $120,000

About The Position

The Event Audience & Operations team is a strategic partner and resource for the Wall Street Journal Leadership Institute and WSJ Events marketing and sales teams who are responsible for recruiting and retaining c-level and senior executives to the world's foremost influential business memberships and events. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community. Reporting to the Associate Director, Data & Audience, the role of the manager is to oversee the data management systems, project prioritization and delivery, and other critical audience development tasks for the WSJ Leadership Institute and live journalism events. This position will be focused on delivering best-in-class tools, data, processes, and systems, and will work closely with the DJ Engineering & IT teams to improve technology, analytics and efficiency in support of all lead generation, platform management and prospect reporting and analysis initiatives across the WSJ Leadership Institute membership business.

Requirements

3-5 years of CRM, marketing/database automation and event management systems experience and project management; marketing experience a plus
An expert user on at least one industry leading CRM, marketing automation or event management system
The technical aptitude to master new SaaS systems quickly
Experience working with technology teams on implementation, migration of systems, new features or troubleshooting issues
Understands how to use automation to improve productivity and optimization
Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment
Proven ability to work with multiple stakeholders across the business
Detailed oriented, with excellent written and oral communications skills
Ability to simplify and create focus amongst a complex organization and team
Strong leadership, diplomatic and problem solving skills
Must be entrepreneurial and self-starter with the ability to fully own and drive projects forward.
Ability to think strategically and execute methodically
Strong proficiency with Google Product Suite, Google Tag Manager and MS Office Suite, including Excel
Bachelor's Degree in appropriate field of study (Preferred)

Responsibilities

Manage the project research queue and ensure delivery of quality prospect data for membership lead generation campaigns
Own the updates and maintenance process for key datasets, with an emphasis on Fortune 500 and competitive communities data
Be the point of contact for database platform integrations, overseeing and maintaining existing integrations and making recommendations for improvements, and project managing your recommendations through to implementation
Work closely with the Associate Director to build out reporting solutions, making recommendations on strategy based on observations and analysis.
Own training documentation and educational sessions ensuring the team is well versed and comfortable submitting data requests
Take the initiative to identify and solve complex business problems, asking questions and owning the project from the ground up.
Provide back up support for key business systems and platforms inclusive of AirTable, Cvent, Splash and Salesforce in support of Membership initiatives.