Manager, ATL Media Strategy & Planning

HelloFresh • New York, NY

2d • Hybrid

About The Position

You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive above-the-line (ATL) media strategy in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).
Our ideal candidate has a strong track record in ATL media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies.
This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact.
This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization.
This is a hybrid role based in New York.

Requirements

• 5+ years of relevant professional experience with demonstrated, consistent results.
• Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
• 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
• Strong knowledge of ATL media channels (Linear TV, CTV/OTT, YouTube, Radio/Streaming Audio, Podcasts, OOH) with hands-on planning or campaign management experience.
• Strong analytical foundation, with experience partnering with marketing analytics teams and working with both brand and performance KPIs (e.g., reach, frequency, awareness, site traffic, CPM, CPV/CPS, CAC, and brand lift studies).
• Experience applying measurement frameworks to media planning, including familiarity with Media Mix Modeling (MMM), incrementality testing, and attribution methodologies, and translating insights into planning and optimization decisions.
• Fluency in Google Workspace and Microsoft Excel; experience with reporting automation, dashboards, or data visualization tools is a plus.
• Bachelor’s degree required, with a strong academic record or equivalent professional experience.

Nice To Haves

• Background in eCommerce and/or subscription-based business models is a plus.
• Fluency in Google Workspace and Microsoft Excel; experience with reporting automation, dashboards, or data visualization tools is a plus.

Responsibilities

• Media Campaign Planning:
• Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners.
• Develop audience targeting strategies informed by research, insights, and performance data.
• Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
• Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
• Influence channel-specific creative and messaging strategies by leveraging knowledge of ATL media environments and audience behaviors.
• Insights, Analytics & Measurement:
• Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions.
• Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles.
• Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics.
• Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.
• Process:
• Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
• Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees