Manager, Media & Commercial Planning

Warner Bros. Discovery•Miami, FL

About The Position

The Manager, Media & Commercial Planning leads the strategic output of the Media Planning team, ensuring all multimedia media plans are insight-driven, commercially sound, and sales-ready. This role acts as the strategic backbone of the department—elevating planning quality, guiding the team with data and research, and partnering closely with Sales leadership to drive revenue growth. In addition to people and process leadership, the Media Manager is responsible for providing market insights, audience research, and performance learnings that strengthen proposals, inform product development, and improve client outcomes.

Requirements

7–10 years of experience in media planning, strategy, or commercial planning, preferably in an ad sales or agency environment.
Proven experience leading multimedia and digital-first media strategies.
Strong understanding of digital, CTV/Streaming, programmatic, and audience-based planning.
Experience managing or mentoring planning teams.
Strong analytical and storytelling skills, with the ability to turn data into insights.
Advanced Excel and comfort working with large datasets.

Nice To Haves

Experience working closely with Sales leadership or revenue teams.
Familiarity with audience measurement tools, research platforms, and BI dashboards.
Experience in regional or multi-market environments (LATAM experience a plus).
Background in media product development or packaging.

Responsibilities

Strategic Leadership & Planning Oversight
Oversee the development of integrated multimedia media strategies across Digital, CTV/Streaming, Paid TV, Social, and Audience Extension.
Ensure clarity of media strategy, role of channel, KPIs, and investment rationale across all plans.
Review and approve high-value or complex proposals prior to client delivery.
Act as senior strategic support in key client or agency conversations when needed.
Insights, Research & Strategic Intelligence
Lead the use of audience, market, and performance insights to strengthen media recommendations.
Translate research into clear, actionable narratives for Sales and Planning teams.
Partner with BI, Research, and Data teams to:
Analyze campaign performance and extract key learnings
Identify trends, opportunities, and optimization areas
Build repeatable insight frameworks for planning
Ensure insights are consistently embedded into proposals, post-buys, and sales materials.
Sales Partnership & Commercial Enablement
Serve as a strategic partner to Sales leadership, supporting:
Pitch strategy and proposal direction
Packaging and pricing logic
Revenue optimization opportunities
Help Sales teams articulate the value story behind media solutions, not just the inventory.
Identify opportunities to standardize and scale winning planning approaches.
Team Leadership & Development
Manage, coach, and develop Senior and Junior Media Planners.
Set planning standards, best practices, and quality benchmarks.
Support team workload prioritization and resource allocation.
Foster a culture of strategic thinking, accountability, and continuous learning.
Process, Tools & Product Evolution
Own and improve planning workflows, templates, and documentation.
Ensure alignment between Planning, Sales, Ad Operations, and BI.
Contribute to the development and evolution of media products, packages, and go-to-market strategies.
Drive consistency and clarity across all planning output.