Senior Manager, Media Planning

Marriott • Bethesda, MD

2d • Hybrid

About The Position

As a Senior Manager, Media Planning, you will serve as a primary client-facing
leader for the Media Planning program within MARRIOTT MEDIA, Marriott’s
fast-growing commerce media network. You will report to the MVP of Sales, and
oversee the development, optimization, and execution of media plans for brand
partners, ensuring that media strategies directly advance partner marketing and
commercial objectives. You will work alongside cross-functional teams to align
media strategy with business priorities, ensuring seamless execution and
measurable outcomes. This role requires strong collaboration across teams to
deliver data-driven media strategies and campaign optimizations for a portfolio
of MARRIOTT MEDIA brand partners.

You will lead a team of media planners who partner with brand stakeholders to
understand strategies & business objectives, build cohesive and innovative media
plans, and triage campaign execution. Acting as a key liaison between internal
stakeholders, brand partner teams, and external agencies, you will ensure the
smooth execution and performance tracking of campaigns across MARRIOTT MEDIA’s
owned digital (web, email, app), offsite digital (programmatic & paid social),
and on-property (guest room TV, Wi-Fi Portal) channels. You will work at both
the account and campaign levels, managing forecasting, budgeting, and
performance analysis while providing strategic and tactical media planning
support. You are someone with a growth mindset who thrives in a fast-paced
environment. You are naturally curious and stay current on the MarTech/AdTech
ecosystem, digital marketing trends, and evolving media strategies.

Requirements

• Bachelor’s degree in Finance, Economics, Marketing, or related field
• 5+ years of experience in digital media, marketing, media strategy, or advertising
• Strong project leadership skills; demonstrated ability to manage multiple high-impact initiatives simultaneously and drive alignment across internal and external teams
• Expertise in cross-channel digital media planning (programmatic, paid social, paid search, display, owned digital, etc.), with strong understanding of audience strategy, targeting, and investment planning
• Proven ability to influence senior stakeholders, translate insights into strategic recommendations, and present effectively to executive audience
• Advanced analytical capability and familiarity with media performance measurement, optimization methodologies, and budgeting frameworks.

Responsibilities

• Lead strategic media planning team including a team of Managers, acting as the primary advisor on media strategy, channel allocation, and investment prioritization.
• Coach and develop team including implementation of best practices, setting team priorities, and driving accountability.
• Work closely with brand partner teams to understand their needs and objectives, and then create and refine media plans, including campaign scheduling, budgeting, creating target audiences, etc.
• Support annual planning process, quarterly campaign reviews, forecasting and regular performance check-ins with internal stakeholders and brand partners.
• Manage all day-to-day campaign launch details for assigned initiatives and act as the main point of contact for brand partners and agency partners.
• Provide clear and complete direction to cross-functional members and teams to design and kick-off the planning process.
• Collaborate with internal Ad Ops teams to develop and execute media campaigns across multiple channels, ensuring alignment with broader business & marketing goals.
• Collaborate with Reporting & Insights teams to deliver performance reports to brand partners.
• Collaborate with Finance and Billing teams to manage media investment reconciliation, invoicing processes, and budget tracking.
• Build and maintain trusted relationships with senior internal stakeholders, brand partner teams, and agency partners. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Lead strategic conversations, communicating wins, risks, and performance drivers, and proactively engaging leadership to address gaps.
• Guide cross-functional teams to ensure shared understanding of partner objectives, strategic priorities, and campaign execution requirements.
• Support a collaborative team environment that encourages innovation, open feedback, and continuous improvement.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level