Manager, Athletics Advertising & Promotions

University of South Florida•Tampa, FL

16h

About The Position

USF Athletics is seeking a results-driven Manager, Advertising & Promotions to lead the planning, execution, and optimization of all paid advertising initiatives and corresponding promotional efforts across the department. This role is responsible for driving awareness, ticket sales, and fan engagement through strategic media buying, promotional planning, and campaign execution. Working closely with the Director, Consumer Marketing, this position serves as the day-to-day owner of paid advertising and promotions, ensuring campaigns are creative, targeted, timely, and performance-driven across all sports and key initiatives Evening and weekend work is required, including support of athletic events and promotions.

Requirements

This position requires a Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience.

Nice To Haves

Experience in collegiate or professional athletics, sports marketing, or live event promotion is preferred.

Responsibilities

Paid Advertising Campaign Management Plan, execute, and optimize paid advertising campaigns across digital, social, search, display, video, and traditional media channels as appropriate.
Manage campaign timelines, budgets, targeting, and pacing to ensure efficient spend and strong ROI.
Collaborate with Creative Services to develop compelling, conversion-focused creative assets.
Monitor campaign performance and adjust strategy based on real-time insights and data.
Promotions Planning & Activation Lead the development and execution of promotional strategies tied to ticket sales, attendance, special events, and fan engagement initiatives.
Own and maintain the promotional calendar, ensuring alignment with sport schedules, marketing priorities, and departmental goals.
Coordinate promotional concepts, messaging, and offers with ticket sales, communications, and creative teams.
Support game-day promotions, theme nights, giveaways, and special offers that drive attendance and fan excitement.
Cultivate and grow community partnerships across the Tampa Bay market (e.g., zoo, aquarium, museums, professional sports teams, and other cultural organizations) to activate cross-promotional opportunities that expand reach, drive awareness, and support ticket sales.
Collaborate with campus and community relations teams to ensure awareness of external campaigns that may be leveraged or amplified on campus.
Media & Partnership Coordination Build and maintain relationships with local media partners to support promotional efforts, generate buzz, and amplify key initiatives through paid and earned opportunities.
Negotiate media placements, added value, and promotional extensions with media partners when appropriate.
Ensure all media partnerships align with brand standards and campaign objectives.
Performance Tracking & Optimization Track, analyze, and report on paid advertising and promotional performance across campaigns.
Provide insights and recommendations to improve future campaigns and maximize impact.
Support the Director of Consumer Marketing with reporting, forecasts, and campaign recaps.
Cross-Functional Collaboration Partner closely with ticket sales, communications, creative services, digital teams, and external partners to ensure cohesive campaign execution.
Serve as a key liaison between internal stakeholders and external media partners.
Translate campaign objectives into clear briefs and actionable execution plans.
Budget & Vendor Support Assist in managing paid advertising budgets and vendor relationships.
Ensure invoices, billing, and media schedules are accurate, documented, and submitted in a timely manner.