Manager, Athlete Marketing

Red Bull•Santa Monica, CA

About The Position

Red Bull gives wings to people and ideas. In this role, the Athlete Marketing Manager (AMM) helps athletes advance in their sport and achieve their goals. The AMM is responsible for bringing Red Bull’s global brand to life at the regional level through athletes, athlete-led projects, and athlete marketing initiatives. The Athlete Marketing Manager will develop and manage Red Bull’s presence by using branded athletes and product-placement athletes as key assets to expand the consumer base and create clear points of brand differentiation. In addition, the Athlete Marketing Manager must have the strategic vision and practical execution skills to extend beyond the regional level and leverage managed athletes on a national and global scale.

Requirements

Minimum of 3–5 years of experience in sports marketing
In-depth knowledge of sports management and the sports industry
Exceptional communication skills, including the ability to train and deliver presentations
Demonstrated success in planning, organization, and project management
Strong strategic and creative thinking abilities
Openness to new environments, ideas, processes, innovations, and possibilities
Entrepreneurial mindset; an autonomous self-starter focused on results and consumer needs
Employees may be required to lift and or move up to 25 pounds or more as needed

Responsibilities

Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing, communication, and performance plan for each managed athlete
Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network
Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds
Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes
Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message
Facilitate goal setting, planning, and performance management for each athlete under management.
Track, evaluate, and manage each athlete’s performance and marketing goals twice a year.
Individually assess and evaluate each managed athlete’s career plan and professional environment (including trainers, coaches, agent, family, other team managers, terrain, off- and in-season conditions, equipment, and innovations).
Integrate appropriate and innovative performance solutions into each athlete’s program.
Ensure each managed athlete is knowledgeable about product usage and the brand.
Establish realistic performance parameters for the duration of each athlete agreement, and track and evaluate ongoing results.
Identify and assess athlete performance issues and propose solutions or termination plans.
Collaborate and work in a team environment with other sports and marketing team members.
Take ownership of and manage assigned athlete projects and their associated budgets.
Support the region’s Sports Marketing Manager and team, as well as the HQ Director of Athlete Marketing, in developing annual business plans.