Manager, Annual Giving and Digital Strategy

Hackensack Meridian Health•Edison, NJ

About The Position

Our team members are the heart of what makes us better. At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community. Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change. Reporting to the Director of Annual Giving and Planned Giving, the Manager, Annual Giving and Digital Strategy is a key member of the Hackensack Meridian Health (HMH) Foundation's Annual Giving team. This role is responsible for implementing and managing a comprehensive, multi-channel fundraising strategy to grow the base of support for HMH. Working in close collaboration with the Director and Executive Director of Annual Giving, the Manager will oversee the execution of direct mail, digital marketing, and online giving campaigns. The ideal candidate is a data-driven and creative professional who will not only manage donor acquisition and retention efforts but also play an essential role in executing stewardship and recognition programs for our valued annual donors.

Requirements

Baccalaureate degree from an accredited four-year college or university required.
Minimum of five (5) years of fundraising or related marketing experience, with a strong background in direct response fundraising (direct mail and/or digital).
Demonstrated experience in managing the execution of multi-channel marketing campaigns and analyzing their performance.
Proficiency with CRM databases (Raiser's Edge preferred) and email marketing platforms.
Strong analytical skills and a data-driven approach to decision-making.
Excellent organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.
A collegial team player with strong interpersonal skills, able to interact effectively with diverse internal and external constituencies.
Excellent written and verbal communication skills, with the ability to craft compelling and persuasive fundraising copy.
Proficient computer skills that include but are not limited to Google Suite and/or Microsoft Office platforms.

Responsibilities

Implement and manage integrated, multi-channel annual giving campaigns, including direct mail, email marketing, and digital appeals, to acquire, renew, and upgrade donors, in alignment with the strategy set by leadership.
Manage logistical aspects of direct mail programs, including content and copy development, design, list segmentation, and coordination with mailhouse vendors.
Create and produce compelling email appeals and digital fundraising campaigns for HMH hospitals and network-wide priorities, including but not limited to Behavioral Health, the School of Medicine, and Children's Health.
Execute strategies to re-engage lapsed donors and solicit special interest groups through targeted, data-informed outreach.
Collaborate with the marketing and communications team to align messaging and leverage social media and other digital platforms for fundraising initiatives. Data Analysis, Reporting & Technology:
Utilize Raiser's Edge to manage solicitation data, track expenses, and generate queries and reports to monitor progress toward goals.
Oversee the preparation of mailing and email lists, ensuring data integrity and proper segmentation for targeted appeals.
Analyze campaign results to identify trends, opportunities for growth, and areas for improvement to share with team leadership. Donor Stewardship & Recognition:
Implement and manage a comprehensive stewardship plan to thank and recognize annual giving donors in a timely and meaningful way.
Execute automated thank-you communications, including acknowledgment letters and impact-focused emails, to foster donor loyalty and retention.
Collaborate with the Director of Annual Giving, service-line fundraisers, and other team members to produce reports and communications that demonstrate the impact of donor support. Project & Vendor Management:
Manage production schedules and project timelines to ensure all campaigns are executed efficiently and on schedule.
Serve as the primary liaison for external vendors, including printers, mail houses, and digital consultants, to ensure high-quality and cost-effective project delivery.
Work cooperatively with internal stakeholders, including the Director of Annual Giving, service-line fundraisers, and foundation leadership, on special projects related to Annual Giving.
Other duties and/or projects as assigned.
Adheres to HMH Organizational competencies and standards of behavior.