Manager, Affiliate Marketing – Canada DTC

SharkNinja•Needham, MA

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. As the Affiliate Marketing Manager at SharkNinja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites. Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue. You'll collaborate closely with teams across Performance Media (Paid Social, Paid Search), PR, Brand Marketing (Product & Integrated), Analytics, and Creative to ensure aligned, full-funnel messaging. This role offers an exciting opportunity to lead a high-performing, revenue-driving channel that's experiencing strong, consistent growth. You are rooted in data but harness the power of relationships and are eager to break through any goal that is set in front of you. You pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine.

Requirements

Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
Bilingual (EN/FR)
Experience driving cross functional initiatives with global teams and external collaborators
Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
Strong organizational skills and project management expertise across multiple complex initiatives
Passion for brand storytelling, innovation, and consumer centric marketing
Analytical mindset with experience evaluating campaign and partner performance using data
Creative problem solver with a bias toward action
Comfortable working in a fast paced, dynamic environment
5+ Years in Affiliate Marketing Proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC (Direct-to-Consumer) environment.
Affiliate Network Expertise Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, ShareASale, Awin). Experience launching or scaling programs on these platforms is highly valuable.
Partner Development & Relationship Management Track record of identifying, onboarding, and optimizing affiliate partnerships across content, influencer, coupon, loyalty, and deal sites.
Cross-Functional Collaboration Experience working with paid media, brand marketing, creative, PR, and analytics teams to drive integrated marketing efforts.
Performance Analysis and Reporting Demonstrated ability to analyze affiliate channel performance, use attribution tools, and deliver insights to drive growth.
Budget & Payout Management Experience setting and managing channel budgets, partner commission structures, and incentive models.
Full-Funnel Marketing Knowledge Understanding how affiliate fits into the broader marketing mix (awareness to conversion) and supports multi-channel strategy.

Nice To Haves

Affiliate Agency Experience Preferred

Responsibilities

Manage and Scale the Affiliate Program: Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across SharkNinja’s owned and operated DTC sites.
Affiliate Strategy Development: Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types.
Performance Analysis and Optimization: Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency.
Budget Management: Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance.
Full-Funnel Campaign Support: Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives.
Compliance and Brand Integrity: Ensure all affiliate content aligns with SharkNinja’s brand guidelines, FTC regulations, and legal standards.
Competitive Benchmarking: Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve.
Reporting & Stakeholder Communication: Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel’s impact on revenue and brand growth.