Manager Advertising

O'Reilly Auto Parts • Headquarters, KY

4d

About The Position

The Advertising Manager will lead the development and implementation of the company’s annual media planning and buying process. Upon approval from leadership and the Ad Committee, the Advertising Manager and team will execute approved tactics and measure outcomes using agreed upon KPIs. Post implementation of the annual plan, the manager will optimize the plan throughout the year based on agency recommendations and the results of test and learn opportunities, ultimately delivering all media elements on time and on budget.

Requirements

• Bachelor’s Degree in Advertising, Marketing or Business Administration.
• Experience writing and presenting Marketing and Creative Briefs.
• Knowledge of advertising principles, media, buying, and market analysis.
• 5+ years of experience buying media.
• Experience with media production and placement.
• Good written and verbal communication skills.
• 5+ years managing people.
• Experience managing large corporate advertising budgets.
• Proficiency with MS Word, Excel, PowerPoint and Outlook.

Nice To Haves

• In-house radio production experience.
• Agency experience.

Responsibilities

• Contribute to annual marketing plan and budget development.
• Write Marketing Briefs and conduct kickoff meetings internally and with agencies.
• Develop and execute approved national/local tactical marketing plan (in conjunction with agencies) with emphasis on production, creative, electronic media placement and integrations according to plan.
• Manage Grand Opening marketing plan development, execution and optimization.
• Manage agency relationship, reviews, and the agency RFP process when needed.
• Manage relationships with network media vendors, negotiate added value where appropriate.
• Maintain the advertising budget.
• Identify marketing support needed for internal departments and develop marketing plans to support department-specific initiatives.
• Support sponsorships and events with media as needed and according to plans.
• Conduct post buy analysis, check media invoices for accuracy and approve for payment.
• Establish performance measures and hold plan tactics and agency accountable to KPIs.
• Oversee production and media staff.
• Present and recap marketing strategies, tactics and results to leadership and the Advertising Committee.
• Contribute to creative agency planning and production.
• Contribute to annual Leadership Conference planning.
• Remain up to date on latest marketing and technology trends and optimize plans as needed.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees