Manager, Account Based Marketing

Bandwidth • Raleigh, NC

4d

About The Position

This individual will align with the enterprise sales team, focusing specifically on the finance & banking vertical, and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals. This individual will own and drive the strategy for enterprise marketing playbooks, and strategic ABM, driving their sales team to success and ROI. They will be a key partner to our most strategic sellers, relied upon as a marketing guide and trusted advisor to the team and a key leadership voice representing the Enterprise business amongst the broader Marketing organization.

Requirements

• Education: Bachelors degree
• Experience: 8+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• Knowledge: Deep knowledge of the marketing funnel; experience developing multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
• Comfortable working with a lot of different marketing tools/software
• Skills: Microsoft Powerpoint, Word, Excel. Salesforce experience preferred.

Nice To Haves

• Preferred four years experience marketing to the finance and banking vertical.
• DemandBase, content management systems, and gifting platform experience is a plus.

Responsibilities

• Sets the marketing and ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization within the enterprise finance & banking vertical.
• Create scalable, impactful campaigns and playbooks that drive revenue throughout the enterprise demand cycle - from brand awareness, to discovery, to customer upsell and retention.
• Collaborate with Sr. Manager to manage the ABM budget, inclusive of hospitality planning, demand gen spend, content syndication, gifting, etc.
• Work closely and in tandem with the marketing operations and demand gen teams to develop and implement account based technology, reporting and measurement strategies.
• Potential to lead a Field Marketing team in the future and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance.
• Use ABM technology such as DemandBase, website personalization tools, gifting platforms, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.
• Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts.
• Be a vocal leader about what metrics matter most to your goal, and develop a plan to achieve.
• Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions.
• Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, adhoc business meeting/event support, and custom outreach methods.
• Develop ABM dashboard and report out on any new insights/trends to help improve our overall ABM approach.
• Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop.

Benefits

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level