Account-Based Marketing Manager

Fundraise Up

6d • $100,000 - $110,000 • Remote

About The Position

Fundraise Up is seeking an Account-Based Marketing Manager to plan and execute targeted marketing programs that engage and influence our most important Enterprise and Strategic accounts. This role plays a critical part in supporting complex sales cycles by developing and running personalized marketing programs that help build relationships with senior decision-makers, engage buying groups, and accelerate high-value opportunities.
Working closely with Sales, Revenue Operations, Partnerships, and Marketing, the ABM Manager will design and execute multi-channel account-based initiatives that combine digital engagement, personalized messaging, executive experiences, and targeted campaigns. The role requires strong analytical thinking, creativity, and the ability to operate independently while coordinating across multiple teams.
The ideal candidate thrives in complex environments, enjoys solving problems with limited precedent, and can translate high-level account priorities into focused marketing programs that move opportunities forward.

Requirements

• 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
• Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
• Strong analytical skills with the ability to evaluate account engagement and pipeline signals.
• Experience working closely with Sales teams to support account strategies and opportunity progression.
• Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
• Experience using marketing and sales platforms - Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
• Comfort operating in fast-paced environments where priorities evolve and initiatives require adaptive planning.

Responsibilities

• Execute account-based marketing programs targeting a defined set of Enterprise and Strategic accounts.
• Design and coordinate 1:1 and 1:few ABM plays that engage key decision-makers and buying groups.
• Partner with Sales to support account plans, opportunity progression, and executive engagement.
• Develop personalized messaging, value narratives, and content experiences tailored to enterprise stakeholders.
• Execute multi-channel ABM campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events.
• Support high-touch executive engagement initiatives including curated dinners, events, and account-specific experiences.
• Conduct account research to identify buying group members, whitespace opportunities, and engagement signals.
• Monitor account engagement, campaign performance, and pipeline impact across the target account portfolio.
• Test new ABM approaches and engagement tactics to improve program effectiveness.

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed