Loyalty Programs Manager

Do it Best•Fort Wayne, IN

About The Position

The Manager, Loyalty Programs will be within our Marketing organization. This role will lead the loyalty program strategy, roadmap, and KPIs for our True Value and Do it Best brands. This role will also partner across Marketing to ensure our branded loyalty programs are incorporated and represented in all channels and promotions.

Requirements

Bachelor’s degree in related field (marketing, advertising, communications, merchandising, etc.) or equivalent work experience
7+ years of recent management of loyalty programs in retail
Significant experience in executing rewards programs at retail in a digital environment with, but not limited to, functionality on an Ecommerce platform and mobile application along with communication execution through mobile push, SMS, online, POS, digital display, social, email, etc.
Proficient in Microsoft Office tools (Outlook, Word, Excel, Powerpoint)
5+ years’ experience managing teams
Experience managing vendor partners
Experience working with and managing cross-functional teams
Detail orientated
Mastery of time management and project management
Able to effectively action based on data and analytics
Excellent written and verbal communication skills
Strong presentation skills
Ability to work with members/retailers as needed to support questions, feedback, etc.

Nice To Haves

Working in an organization with multiple brands
Having both retail and wholesale experience
Working in a franchise or co-op model

Responsibilities

Lead loyalty program strategy.
Lead loyalty program roadmap and continuous improvement.
Lead the Go to Market (GTM) content for loyalty program execute at retail
Own loyalty program vendor partnerships.
Lead loyalty marketing team to ensure ongoing day-to-day operational success
Establish KPIs and measurement strategy for branded loyalty program.
Track member/retailer (store level) ROI to ensure positive to promote retention and grow of the program.
Review P&L to ensure loyalty programs drive revenue for the company.
Partner with analytics team on consumer segmentation and action plans.
Meet with loyalty team and marketing partners to review processes, vendors and functionality regularly for continuous improvement.
Partner with marketing counterparts to ensure Rewards messaging is incorporated into other channels (brand, circulars, digital, ecomm, etc.).
Drive continuous improvement initiatives around loyalty processes and functionality to support our members and retailers AND drive program ROI.