CRM & Loyalty Manager

Jobgether

7d

About The Position

This role offers an exciting opportunity to lead customer engagement, retention, and loyalty strategies across digital and retail channels. The CRM & Loyalty Manager will develop, launch, and scale loyalty programs that drive repeat visits, increase purchase frequency, and deepen customer relationships. You will own the end-to-end customer lifecycle, implementing data-driven strategies that reduce churn, optimize customer lifetime value, and strengthen brand affinity. The position requires a creative, retention-focused marketer who can balance program strategy, operational execution, and cross-functional collaboration. Success in this role directly impacts revenue growth, customer loyalty, and brand differentiation. You will also manage CRM systems, marketing automation tools, and vendor relationships to ensure seamless program delivery.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5+ years of experience in CRM, lifecycle marketing, or loyalty/retention program management.
• Proven track record in launching and scaling loyalty programs that drive measurable results.
• Experience with Klaviyo strongly preferred; familiarity with other CRM platforms and marketing automation tools is a plus.
• Deep expertise in multi-channel marketing, including email, SMS, push, and direct mail.
• Strong analytical skills to translate customer data into actionable insights and program improvements.
• Excellent project management skills and ability to prioritize initiatives in a fast-paced environment.
• Knowledge of data privacy regulations, and email/SMS marketing compliance.

Nice To Haves

• Experience in retail, e-commerce, or subscription-based brands preferred; cannabis industry experience is a plus.

Responsibilities

• Lead the strategy, design, and execution of loyalty and customer engagement programs across email, SMS, and other owned channels.
• Develop tiered loyalty mechanics, behavioral triggers, and experiential rewards to maximize retention and build customer advocacy.
• Drive customer journey mapping, segmentation, targeting, and dynamic content strategies to improve engagement and reduce churn.
• Own loyalty program P&L, balancing reward generosity with margin protection and liability management.
• Monitor program performance, analyze KPIs, and provide actionable insights to leadership.
• Manage the migration and optimization of CRM systems, including platform integration and process improvements.
• Collaborate with marketing, retail operations, merchandising, and other teams to ensure cohesive campaigns and aligned messaging.

Benefits

• Competitive paid time off (PTO) and 8 paid holidays per year.
• Medical, dental, and vision insurance with 100% company-paid coverage options.
• 401(k) retirement savings plan.
• Company-paid short-term and long-term disability coverage.
• Company-paid life insurance.
• Employee Assistance Program (EAP).
• Employee referral program and product discounts.
• Additional performance-based incentives and bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager