Lifestyle Manager

Aparium Hotel Group•Denver, CO

57d•$80,000 - $90,000

About The Position

The Lifestyle Manager (LM) is responsible for creating real-life, immersive experiences that create emotional connections with our guests. Rather than telling people what the brand is, the LM shows them through curated interactions-live events, partnerships, and activations. The LM has the responsibility to understand everything that makes our hotel and city great by identifying unique opportunities that bring local collaborators, artists, and dynamic programming into our hotels and communities. The role will actively develop relationships with the local community & key collaborators. As a leader within Aparium Hotel Group, this leadership position will collaborate with a phenomenal group of experienced and open-minded peers.

Requirements

Minimum of (2) years of experience in a role that lends itself to creating a lifestyle, such as hospitality operations, event planning, public relations, brand, or experiential marketing.
Proficiency in the English language in reading, writing, and verbal communication
Proficiency in Excel, Word, Outlook, Google Docs, PowerPoint, Canva
Adaptable interpersonal skills to represent Aparium and its hotels to local stakeholders, opinion makers, and business executives.

Responsibilities

CREATE IMMERSIVE EXPERIENCES:
Have a deep understanding of our hotel brand and F&B DNA. Be responsible for upholding brand identity and ensure programming and collateral meet brand standards.
Develop and execute dynamic, year-round hotel and F&B programming. Leverage our five pillars of lifestyle (Art & Music, Local Partnerships, Culinary & Mixology, Fitness & Energy, Wellness & Mindless) to craft unique experiences for guests and locals alike.
Recognize that guest connections to our spaces can be shaped by design, details, and music. Maintain the hotel's unique atmosphere and identity.
Collaborates with the General Manager and team to ensure agreement for proper funding of programs or partnerships. Validate that the proposal will have an ROI and identify risk factors.
Understand the impact of sound financial planning for hotel profitability; build an annual budget of the hotel's lifestyle, activation, and programming billables and expenses to coincide with Aparium's annual budget instructions.
COMMUNITY OUTREACH & PARTNERSHIP:
Be an expert in your neighborhood. Understand hidden nuances that may exist within the community and have a pulse on community preferences.
Identify local collaborators, artists, and partners that align with our commitment to translocal hospitality. Nurture these relationships and identify partnership opportunities.
Curates the retail experience; include emerging services, amenities, and local goods that will drive revenue opportunities.
AMPLIFY LIFESTYLE THROUGH INTEGRATED MARKETING:
Manages all social media channels. Collaborate with a social media agency or (Social Media Ambassador) to develop content calendars, coordinate photoshoots, and execute a strong social media strategy.
Partners with HQ Marketing to amplify Lifestyle activations & partnerships through on-property collateral and website updates. Provide clear creative briefs and content calendars to the HQ Marketing and PR teams.
Exhibits leadership by guiding on-property communications for all things lifestyle. Share direction with the hotel team and regularly review events and programming, providing feedback to the General Manager.
SOUND FINANCIAL PLANNER
Understand the impact of sound financial planning for hotel profitability and the rewards that come with it; builds an annual budget of hotel's lifestyle, activation and programming billables and expenses to coincide with Aparium's annual budget instructions
Draw upon or research retail consumer experiences, buying habits, anticipating emerging services and amenities to innovate revenue producing retail products and point-of-sale settings in hotels
Collaborate with General Manager and team to ensure agreement for proper funding of programs or partnerships and validate the proposal will have an ROI and what identifiable risk factors
Participate in weekly team meetings to review work in progress, program implementation, ideation on new ideas, and remedy obstacles impeding success