Lifecycle Operations Manager

SoFi • Seattle, WA

5h

About The Position

The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, push, and in-app messaging. With a strong focus on both campaign execution and stakeholder collaboration, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM Ops manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs.

Requirements

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
• 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
• Experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
• Experience proactively managing own workload and output
• Strong interest to learn new tools with a natural curiosity
• Diligent adherence to best practices and QA procedures, with very strong attention to detail
• Ability to communicate strategies, results, and insights effectively
• Comfortable working independently, with little or no supervision
• Strong project management skills

Nice To Haves

• Experience working directly with Data Analysts, Software Engineers, and Project Managers
• Previous experience with Braze and Pardot is a strong plus
• Understanding of A/B and multivariate testing standards
• Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
• Experience writing SQL statements for data extraction
• Experience working with real-time web and app event data

Responsibilities

• In collaboration with a Lifecycle Marketing Strategist, execute large and/or complex data-driven marketing initiatives utilizing a campaign management tool; perform activities such as campaign architecture, audience selection, trigger qualification, suppressions, segmentation and arbitration
• Develop canvas/asset templates, segments, and playbooks for repetitive or turnkey projects. Train others and own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
• Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, SMS, etc.)
• Document and enhance processes, best practices, and FAQs. Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
• Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
• Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation; this includes collaborating with LCM Technical Project Managers and/or cross-functional data partners
• Develop a strong relationship with strategic partners; you will act as a technical advisor to LCM strategists from planning all the way through reporting
• Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level