Lifecycle Operations Manager
About The Position
Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes. As the Manager of Lifecycle Operations, you will lead a specialized team of Marketing Operations SMEs dedicated to the technical execution of our marketing acquisition and engagement programs. You will oversee the build, deployment, and optimization of multi-channel campaigns (Email, SMS, and Direct Mail) within a highly regulated HealthTech environment. Your mission is to ensure every message reaches the right person at the right time, with 100% accuracy and HIPAA compliance.
Requirements
- 5–7+ years in Marketing Operations to ensure a deep understanding of lifecycle marketing.
- At least 1–2 years in a leadership or lead-specialist role (demonstrating the ability to own a roadmap, not just execute tasks).
- Expert-level knowledge of enterprise-grade Marketing Automation Platforms (e.g., Marketo, SFMC).
- Technical proficiency with SMS platforms (e.g., Twilio).
- Proficiency in SQL or data visualization tools (Tableau, Looker) to independently audit system health and performance.
- Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.
Nice To Haves
- Prior experience navigating HIPAA compliance and handling Sensitive Personal Information (SPI).
- Experience connecting digital triggers to Direct Mail fulfillment (bridging the physical and digital gap).
Responsibilities
- Manage a team of marketing operations specialists, fostering a culture of technical excellence, continuous learning, and "zero-defect" execution.
- Oversee the end-to-end production workflow for Email, SMS, and Direct Mail, ensuring seamless integration across the marketing technology stack.
- Partner with Legal and Security to ensure all communications adhere to HIPAA, TCPA, and CAN-SPAM regulations.
- Lead the technical implementation of A/B testing and multivariate testing strategies to optimize engagement metrics (OR, CTR, Conversion).
- Manage relationships with ESPs, SMS gateways, and direct mail fulfillment partners to ensure high deliverability and cost-efficiency.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
