Senior Manager, Lifecycle Enablement & Operations

Flex • San Francisco, CA

4h • $165,000 - $205,000

About The Position

The Senior Manager, Lifecycle Enablement & Operations sits within Lifecycle Marketing and is responsible for powering the systems, processes, and execution that enable high-impact, scalable customer messaging. This role operates at the intersection of Lifecycle strategy, CRM execution, and marketing operations—ensuring Lifecycle Marketing can move quickly, safely, and at scale.
This is a hands-on, player/coach role that owns the operational backbone of Lifecycle Marketing, while partnering closely (via dotted line) with the Director of MarTech to align on platform capabilities, integrations, and standards. The role is accountable for translating enterprise MarTech investments into real, measurable Lifecycle outcomes.

Requirements

• 6–8+ years of experience working with CRM and Lifecycle platforms as an owner, operator, or enablement lead (Braze strongly preferred)
• Deep experience operating within MarTech ecosystems, including CRM, CDPs, analytics tools, and web/mobile integrations
• Strong technical fluency, including comfort working with APIs, SDKs, data flows, and event schemas (hands-on coding a plus, not required)
• Proven ability to partner cross-functionally with Product, Engineering, Data, and MarTech teams while maintaining clear ownership and accountability
• Experience designing and running operational models (intake, prioritization, sprints, QA, release management) for marketing or growth teams
• Strong analytical and problem-solving skills, with the ability to break complex challenges into structured, actionable solutions
• Exceptional communication skills, with the ability to translate between technical and non-technical stakeholders
• Comfort operating in ambiguity and evolving environments, balancing speed with quality and governance

Responsibilities

• Own Lifecycle Marketing enablement and operational excellence as a core component of Lifecycle strategy, ensuring tooling, workflows, and processes directly support growth, retention, and monetization goals
• Lead CRM execution across channels, including build quality, QA, scalability, and release readiness for Lifecycle campaigns
• Act as the primary owner of Lifecycle intake and prioritization, translating business needs into clear technical requirements and execution plans
• Design and run an agile, sprint-based CRM operating model (intake, prioritization, sprint planning, QA, and release cadence) optimized for Lifecycle velocity and impact
• Serve as the Lifecycle Marketing point of coordination with the Director of MarTech and Martech PM on tooling, roadmap awareness, and integrations—ensuring alignment while retaining Lifecycle ownership and prioritization
• Operate in a player/coach capacity, remaining hands-on in CRM builds, debugging, and troubleshooting as needed, particularly during periods of constrained headcount or high-impact launches
• Expand and mature CRM platform capabilities through direct contribution, enablement, documentation, and change management—ensuring new features are understood, adopted, and consistently applied by Lifecycle teams
• Translate enterprise MarTech capabilities (AI, web, CRM, future CDP) into actionable Lifecycle use cases, owning downstream activation and implementation within Lifecycle Marketing
• Standardize Lifecycle CRM templates, processes, and governance to improve consistency, quality, and scalability, while aligning with broader MarTech standards
• Proactively surface risks, dependencies, and opportunities related to Lifecycle execution, tooling, and data quality

Benefits

• Competitive medical, dental, and vision available from Day 1
• Company equity
• 401(k) plan with company match (our company match kicks off at the beginning of 2026)
• Unlimited paid time off + 13 company paid holidays
• Parental leave
• Flex Cares Program
• Free Flex subscription
• Competitive compensation + company equity
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed