Lifecycle Marketing Strategist

Finish Line•Boulder, CO

32d•Onsite

About The Position

The Lifecycle Marketing Strategist is responsible for leading cross channel marketing communications across the customer lifecycle, ensuring a cohesive and personalized experience. In addition, this role plays an essential part in the delivery of customer insights for digital marketing channels and digital initiatives. This person will work cross-functionally with Customer Analytics, Brand Management, and Personalization to ensure lifecycle initiatives are executed seamlessly across channels to drive growth customer engagement and loyalty.

Requirements

Bachelor’s degree from a four-year college or university
4+ years of related digital marketing and loyalty experience required
Min 2 years experience with enterprise level B2C marketing automation platforms
Excellent written, verbal, and interpersonal communication skills
Passion for eCommerce and Digital Technology
Highly motivated with willingness to learn
Detail-oriented with high degree of accuracy
Ability to multi-task, managing multiple projects and initiatives in a fast-paced environment
Basic to intermediate knowledge and abilities with G Suite, Powerpoint, and Excel
Ability to read and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of peers, managers, clients, customers, and the general public.
Ability to solve practical problems and deal with a variety of concrete variables in situations where standardization exists.
Ability to interpret and utilize a variety of instructions furnished in written, oral, diagram, or schedule form with little direction given.
Ability to work efficiently in a fast paced environment.
Punctuality and regular attendance consistent with the company’s policies are required for the position.

Nice To Haves

Related digital marketing and loyalty experience in Retail highly preferred
Braze preferred
Previous experience working closely with Customer Analytics, or experience in SQL preferred
A major in Communications, Marketing, Digital Media or a related field is preferred

Responsibilities

Inform and develop channel strategies that increase customer engagement to drive LTV - including messaging, visuals, and linking strategy.
Leverage data analysis to understand customer behavior, identify trends, and inform program strategy
Oversee the production of channel content, verifying that assets are accurately briefed into Creative, delivered to team members for timely execution and meet customer expectations.
With the Loyalty Operations team, identify opportunities and lead tactical marketing strategy for digital loyalty communications including development, testing and reporting across channels.
Approve channel tactics ensuring that content supports a seamless, unified customer experience.
Analyze campaigns to derive insights that inform forward looking channel strategy.
Collaborate with Loyalty Operations team to verify marketing communications maintain consistency across all customer facing endpoints.
Provide strategic recommendations to cross functional teams that align to overarching Digital Marketing strategy.
Write meaningful creative briefs that provide clear, concise direction for Design team to create digital assets that meet business requirements.
Strategize and execute meaningful A/B tests to optimize channel performance and inform strategy; share findings and insights with broader cross-functional teams
Continuously seek to improve channel content by researching and staying ahead of new innovative solutions and capabilities, key competitor actions, industry trends, and emerging customer and market needs.
Exercise clear communication with various cross-channel partners.
Additional duties and projects as required.