Lifecycle Marketing Strategist

Blend360•Schaumburg, IL

6h•$50 - $60•Hybrid

About The Position

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Customer Lifecycle Marketing Strategist to contribute to next level of growth and expansion. The Customer Lifecycle Strategist will assist in leading a high-visibility, enterprise-wide initiative focused on assessing and improving Early Month on Book (EMOB) strategies across all private-label and co-brand credit card portfolios. This role is responsible for synthesizing portfolio insights, identifying best practices, and designing a unified, scalable EMOB framework to strengthen early customer engagement, improve activation and spend behavior, and support long-term portfolio performance. This work is considered an “alpha” priority that may include frequent interaction with leadership.

Requirements

5 + years of experience in customer lifecycle strategy, card marketing, portfolio strategy, or related fields.
Deep familiarity with private-label and co-brand credit card products, EMOB strategy, or customer onboarding programs.
Strong business acumen, strategic thinking, and comfort managing large, complex, multi-portfolio initiatives.
Advanced analytical skills, with the ability to synthesize complex data into actionable business insights.
Strong PowerPoint storytelling capability and experience presenting to senior leaders/C-suite.
Proficiency in Excel; familiarity with data integration concepts a plus.
Exceptional communication, cross-functional partnership, and leadership skills.
Experience designing scalable frameworks and driving organizational adoption.
Bachelor’s/University degree

Nice To Haves

Master’s degree preferred

Responsibilities

Lead the cross-portfolio evaluation of EMOB performance, communication strategies, activation drivers, and early engagement patterns.
Identify commonalities, gaps, and best practices across portfolios and translate findings into a standardized EMOB strategy.
Conduct detailed market and competitive analysis to benchmark internal performance and inform strategic recommendations.
Develop executive-ready presentations and storytelling materials that communicate insights, recommendations, and framework design.
Partner closely with Marketing, Product, Risk, Analytics, Operations, Legal, and Technology to validate feasibility and ensure strategic alignment.
Drive cross-functional collaboration, secure stakeholder buy-in, and support adoption of the new enterprise EMOB framework.
Oversee strategy development, project plan execution, dependencies, and progress reporting at the senior leadership level.
Guide experimentation and testing strategy to validate key EMOB levers across multiple products.
Document best practices, frameworks, and process standards that will scale across all portfolios.