Lifecycle Marketing Specialist
Black Girl Vitamins•Chicago, IL
•$90,000 - $100,000
About The Position
The Lifecycle & Retention Specialist will execute and optimize email, SMS, and subscription lifecycle programs that support customer retention and lifetime value growth. This role is highly hands-on. You will build campaigns and flows, manage segmentation, run experiments, and analyze performance. You will work closely with the Lifecycle Manager to implement the retention strategy and ensure lifecycle initiatives drive measurable impact. This is an execution-focused role with strong analytical exposure and growth potential.
Requirements
- 2–4 years of experience in lifecycle, CRM, email, or retention marketing
- Experience with SMS platforms such as Klaviyo
- Familiarity with Shopify ecosystem
- Strong comfort with data and spreadsheets
- Detail-oriented and highly organized
- Comfortable working in a fast-paced, entrepreneurial environment
- Curious and eager to learn advanced retention strategy
Nice To Haves
- Experience in DTC, CPG, beauty, or wellness is strongly preferred
Responsibilities
- Build and manage automated flows, including: Welcome and onboarding Education and product discovery Replenishment and cross-sell Win-back and churn prevention
- Execute campaign calendars aligned with product launches and retention priorities
- Implement segmentation strategies based on customer behavior
- Maintain strong list hygiene and deliverability standards
- Run A/B tests across subject lines, creative, offers, cadence, and timing
- Analyze flow and campaign performance
- Identify optimization opportunities and implement improvements
- Track engagement, conversion, and retention metrics
- Execute subscription-related messaging such as: Save, pause, skip, downgrade, and win-back flows Replenishment timing updates
- Monitor subscription attach rates and save rates
- Flag churn risks and behavioral shifts early
- Maintain weekly and monthly lifecycle dashboards
- Assist with cohort analysis and performance tracking
- Pull insights that support retention curve improvement
- Surface anomalies or underperforming segments
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
