Lifecycle Marketing Manager

Freedom Solar Power•Austin, TX

19d

About The Position

Freedom Solar Power is one of the largest and fastest-growing solar installation companies in the United States. Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Solar Power, our strong reputation in the industry is based on our dedication to quality workmanship and outstanding customer service. The mission is to enable our customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun. We take great pride in living by these 6 core values: Pride in Quality Craftsmanship Go Above and Beyond Put People First Have a Humble Heart Give a Damn Shoot Straight Job Summary : Freedom Solar is looking for a data-driven performance marketer to own the strategy, execution, and optimization of our lifecycle and retention marketing. This high-impact role is singularly focused on driving measurable revenue growth and increasing Customer Lifetime Value (CLV). You will be the expert in command of our owned channels—primarily email, SMS, and our website—transforming them into powerful, automated engines for conversion and retention. You are part customer advocate, part data analyst, and part creative strategist. This role is perfect for someone who loves to build, test, and optimize, and who is excited to tackle major strategic projects in 2026. This role will report to the Head of Marketing, and help build the future of our customer experience for our homeowner customers in Texas and Florida across solar power, home backup power, and HVAC products.

Requirements

6+ years of hands-on experience in lifecycle, email, or retention marketing, developing strategies and campaigns that directly drive revenue and increase Customer Lifetime Value.
Deep experience with a major ESP (Email Service Provider) or Marketing Automation platform (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.).
Strong data and analytical skills: Ability to pull data, analyze campaign performance, and turn complex data into actionable insights.
A/B Testing Expert: A strong understanding of A/B testing methodologies and how to derive statistically significant results.
Hands-on experience with SMS marketing platforms and best practices.
Problem-Solver: A proactive, "get-it-done" attitude, especially in tackling complex challenges like list fatigue and data segmentation.
Excellent communication and collaboration skills, with the ability to work cross-functionally.

Nice To Haves

Experience in the home services industry (HVAC, etc.) or a high-consideration B2C purchase.
Basic HTML/CSS knowledge for email design.
Direct experience building or managing a customer referral program.

Responsibilities

Systematically apply the fundamentals of lifecycle marketing, including : Segmentation & Personalization: Go beyond "batch and blast." Build and manage sophisticated audience segments to deliver the right message to the right person at the right time.
List Health & Deliverability: Actively monitor and manage list health, engagement metrics, and email deliverability.
Customer Journey Mapping: Identify key moments in the customer journey (from prospect to loyal advocate) and build automated communications to support them.
Compliance: Ensure all communications are fully compliant with CAN-SPAM, TCPA, and other relevant regulations.
Own Channel Performance & Strategy : Develop and execute the end-to-end strategy for all email and SMS campaigns (including automated, transactional, and promotional).
Own the reporting and analysis of all lifecycle campaigns.
Track and report on key performance indicators (KPIs) such as open rate, click-through rate, conversion rate, list growth, revenue per recipient, and CLV.
Deliver actionable insights and regular performance reports to leadership.
Drive 2026 Key Initiatives : Modernization Project: Partner with web and tech teams to modernize our website, email, and SMS platforms, pushing them toward a more seamless, e-commerce-like customer experience.
Nurture Funnel Development: Design, build, and optimize automated email and SMS nurture funnels to convert leads and drive revenue, specifically focusing on: HVAC Memberships : Nurturing new and existing customers toward our recurring membership plans.
Cross-Sell & Upsell : Identifying and executing campaigns to promote complementary services and increase share-of-wallet.
Lead Funnel Optimization: Take ownership of the HVAC Online Quote & Scheduler lead funnel, developing communication streams that nurture prospects from initial interest to a booked appointment.
Referral Program: Design, launch, and manage a new customer referral program to leverage our existing customer base for new growth.
List Health & Unsubscribe: Proactively diagnose and fix our unsubscribe problem, implementing best-in-class strategies to manage list fatigue and re-engage dormant users.
Continuous Testing & Optimization : Lead a robust A/B testing roadmap across email and SMS. Continuously test variables such as subject lines, calls-to-action (CTAs), copy, design, send times, and audience segments to improve performance against baseline metrics.