Lifecycle Marketing Manager | Housing

EliseAI • New York, NY

11d • $120,000 - $150,000 • Onsite

About The Position

As the Lifecycle Marketing Manager, you will build, test, and optimize integrated campaigns across email, advertising, direct mail, events, in-app, SMS, and more to educate prospects, convert qualified leads into customers, and retain and grow existing relationships through targeted, value-driven campaigns.

Requirements

• 4 – 6 years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company.
• Proven success driving measurable results across lead nurturing, conversion, and customer retention programs.
• Hands-on experience managing multi-channel campaigns across email, digital advertising, direct mail, SMS, in-app, and event channels.
• Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention.
• Experience with marketing automation and CRM platforms.
• Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI.
• Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion.
• Excellent copywriting and messaging skills tailored to each stage of the buyer journey.
• Demonstrated ability to collaborate cross-functionally with sales and other marketing teams to align lifecycle programs with business goals.
• A track record of scaling campaigns through automation and system integration.
• Willingness to work in person at our office 4 days a week

Responsibilities

• Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity.
• Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition.
• Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value.
• Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey.
• Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates.
• Move at rocket speed, build something massive.

Benefits

• Equity in the company
• Medical, Dental and Vision premiums covered at 100%
• Fully paid parental leave
• Commuter benefits
• 401k benefits
• Fitness & home services stipend to cover part of your expenses so you can focus on what matters
• A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
• Unlimited vacation and paid holidays
• We'll cover relocation packages and make the move exciting, not painful!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees