Lifecycle Marketing Manager

Atlassian • San Francisco, CA

1d

About The Position

Atlassian is looking for a marketing professional to join our team as a Lifecycle Marketing Manager to help drive end-to-end campaigns and increase demand and usage for Jira, Confluence. This is a unique role focused in two areas: building and executing Flywheel to Enterprise expansion and product adoption campaigns all while working alongside growth, sales, product marketing, and other internal teams. If you get excited about driving product usage and revenue through product and seat expansion, by optimizing customer journeys and partnering with teams across Atlassian, you'll love it here. We are looking for a marketer who thinks outside of the box with a creative slant and creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to drive usage and create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. In this role you'll get to Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion to improve adoption and purchase Build comprehensive, omnichannel, creative campaigns to drive purchase with larger customers through the flywheel and encourage adoption Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns. Support the Product Marketing team with new features and product launches and translate business goals into lifecycle marketing strategies and execution plans. Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully. Measure, analyze, and report campaign performance and deliver weekly campaign performance insights to peers and Marketing leadership Foster tight alignment with Growth, Sales and Product Marketing to ensure seamless execution and meet quarterly goals. Leverage marketing automation tools and related technology integrations to increase demand. Serious collaboration is the key to success for this role. You’ll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Requirements

• 4+ years of experience in Lifecycle Marketing and campaign management
• Experience implementing PLG and/or Enterprise programs and processes.
• Understanding and experience working with performance marketing, growth, product marketing, marketing operations and other cross-functional teams
• Comprehensive understanding of PLG or demand gen standard methodologies and industry trends
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus).
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• The desire to roll up your sleeves and do the dirty work to get the job done.

Responsibilities

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion to improve adoption and purchase
• Build comprehensive, omnichannel, creative campaigns to drive purchase with larger customers through the flywheel and encourage adoption
• Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
• Support the Product Marketing team with new features and product launches and translate business goals into lifecycle marketing strategies and execution plans.
• Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance insights to peers and Marketing leadership
• Foster tight alignment with Growth, Sales and Product Marketing to ensure seamless execution and meet quarterly goals.
• Leverage marketing automation tools and related technology integrations to increase demand.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees