Lifecycle Marketing Manager

TELYRX LLC•Los Angeles, CA

5h•$90,000 - $100,000•Remote

About The Position

TelyRx is a fast-growing, tech-enabled digital pharmacy on a mission to make essential medicines accessible, affordable, and delivered with ease. We operate at the intersection of healthcare, technology, and consumer experience, removing friction from a system that has historically made access difficult, expensive, and slow. As we scale into our next phase of growth, patient retention is no longer a supporting metric—it is a core driver of revenue, efficiency, and long-term trust. Lifecycle marketing at TelyRx is rooted in a persona-driven, human-centered understanding of how people move through their healthcare journeys. We recognize that patients have different needs, motivations, and levels of trust depending on whether they are seeking care for an acute issue, managing a chronic condition, or building long-term wellness habits. This role is responsible for translating those behavioral and emotional signals into thoughtful lifecycle experiences—using timing, tone, and value to create relevance, earn trust, and build durable patient relationships that drive retention and long-term revenue growth. We are hiring a Lifecycle Marketing Manager to own and evolve patient retention at TelyRx. This role is foundational to our revenue growth model and will directly influence lifetime value, repeat purchase behavior, refill adoption, and overall unit economics. This is not a channel-only role. You will own the entire lifecycle ecosystem: strategy, execution, optimization, and performance. Across email, SMS, loyalty, referrals, direct mail, and post-purchase engagement. You will be accountable for turning one-time patients into long-term, high-trust relationships. If acquisition fuels growth, lifecycle compounds it, and this role owns that compounding engine.

Requirements

5+ years of experience in lifecycle, retention, or CRM marketing, ideally in wellness, ecommerce, or subscription-adjacent businesses
Hubspot experience reequired
Proven experience owning email and SMS programs that drive measurable revenue impact
Comfortable operating at both the strategic and executional level—you can define the roadmap and handle day to day execution across channels
Highly data-driven with strong instincts around cohort analysis, lifecycle economics, and funnel behavior
A systems thinker who understands how channels, timing, incentives, and messaging work together
Confident owning outcomes and collaborating cross-functionally without heavy oversight

Responsibilities

Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention
Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance
Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy
Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs
Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix
Continuously test and optimize messaging, cadence, creative, and offers with clear revenue accountability
Own lifecycle strategy for TelyWell Rewards and the referral program
Define how loyalty, incentives, and referrals are operationalized across channels and patient touchpoints
Partner with Product and Engineering to evolve these programs as true growth levers—not static features
Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts
Identify, test, and scale new lifecycle touchpoints that deepen trust and increase long-term value
Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health
Build clear reporting that connects lifecycle activity directly to revenue outcomes
Operate with a disciplined test-and-learn mindset while maintaining strong operational rigor