Lifecycle Marketing Manager

BioRender Inc.

4h • Remote

About The Position

As a Lifecycle Marketing Manager at BioRender, you’ll play a key role in
building and optimizing programs that engage, activate, and retain our global
community of scientists. You’ll support and execute lifecycle initiatives across
the customer journey — from onboarding and activation to adoption, expansion,
and retention — ensuring every interaction delivers value and drives long-term
growth.
This role is ideal for someone who thrives in a data-driven environment, enjoys
experimenting and optimizing user journeys, and wants to make a meaningful
impact in a product-led SaaS company serving the scientific community.
You’ll collaborate closely with Growth, Product, Product Marketing, Data, and
RevOps to create seamless, insight-driven experiences that turn users into
engaged, long-term customers.

Requirements

• 4–7 years of experience in lifecycle marketing, CRM marketing, growth marketing, or related roles — ideally within B2B SaaS or product-led growth environments.
• Experience building and optimizing onboarding, nurture, or retention programs that drive measurable improvements in engagement and adoption.
• Strong understanding of customer journey mapping, segmentation, and personalization strategies.
• Comfort working with data to analyze performance, identify trends, and inform campaign optimizations.
• Hands-on experience with marketing automation and customer engagement platforms (e.g., HubSpot, Marketo, Customer.io, Braze, etc.).
• Experience running A/B tests and applying insights to improve conversion and retention outcomes.
• Strong cross-functional collaboration skills — comfortable working with Product, Growth, Product Marketing, Data, and RevOps teams.
• A proactive, detail-oriented mindset with a passion for creating thoughtful customer experiences.

Nice To Haves

• Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.

Responsibilities

• Execute and optimize BioRender’s lifecycle marketing programs across the full customer journey — from acquisition through retention and expansion.
• Build and improve onboarding and activation campaigns to accelerate time-to-value and increase product adoption.
• Develop and manage targeted nurture campaigns across email, in-app messaging, and other owned channels to drive engagement and feature usage.
• Support experimentation initiatives (A/B testing, behavioral triggers, segmentation strategies) to improve activation, retention, and conversion metrics.
• Partner with Product and Growth teams to implement lifecycle touchpoints tied to new feature launches and product updates.
• Develop audience segmentation frameworks to personalize messaging and improve performance.
• Monitor and report on lifecycle KPIs such as activation rate, engagement, retention, churn, and expansion signals — using insights to recommend optimizations.
• Collaborate cross-functionally with Sales, Product Marketing, and RevOps to ensure lifecycle programs align with broader growth goals.
• Continuously test, learn, and iterate to improve the customer experience at every stage.

Benefits

• We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
• BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries!
• Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
• We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed