Lifecycle Marketing Manager

Expert Institute•Milwaukee, WI

About The Position

Expert Institute is the nation's leading expert consulting and insights platform, helping plaintiff firms win more cases and increase their profitability. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice. We connect litigators with top industry experts, innovative litigation research, physician consultations, and comprehensive due diligence — all delivered through our SaaS platform, Expert iQ. Leveraging proprietary data and analytics, we give plaintiff firms a winning edge Role Overview We are looking for a high-energy, detail-oriented, creative Lifecycle Marketing Manager to own and optimize the planning and operations of the programs that convert prospects into qualified opportunities and customers. This role owns communication across all channels, including email, social, product features, and events, ensuring our marketing campaigns effectively communicate our value proposition and move prospects through the funnel. The ideal candidate is a data-driven yet creative marketer with strong campaign execution skills who is ready to scale and optimize marketing automation across all initiatives. You enjoy making your innovative ideas a reality in a fast-paced environment where your work will be visible very quickly.

Requirements

4–7 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
Hands-on experience with HTML/CSS and Liquid or comparable template personalization languages required
Strong experience with marketing automation platforms and lifecycle automation(Customer.io, Hubspot, Marketo, Braze)
Proven ability to manage and execute multi-channel marketing campaigns
Expertise in A/B testing skills for audience, templates, and dynamic content
Strong analytical skills with the ability to track campaign performance and optimize results
Excellent writing, communication, and creative development skills
Ability to work autonomously and own projects through completion

Nice To Haves

Experience marketing to legal, professional services, or B2B enterprise audiences
Familiarity with Salesforce CRM
Familiarity with databases, CDP, and SQL query writing
Experience supporting product marketing or go-to-market initiatives

Responsibilities

End-to-end production of email marketing campaigns and nurture programs
Build and optimize automated lifecycle journeys for prospects and customers
Segment audiences and personalize messaging using behavioral, lifecycle, and engagement data to improve engagement and conversion
Manage newsletters, ad hoc email campaigns, event invitations, and product feature announcements
Communicate pain points, CVP, and product positioning to the right audiences in collaboration with product teams
Conduct A/B tests (subject lines, layouts, CTAs, dynamic content), analyze results, and optimize messaging, content, and send timing
Track performance metrics and report on lifecycle impact on the pipeline
Partner with marketing, product, research, and sales teams to support initiatives while maintaining high quality and timelines
Maintain list hygiene and monitor deliverability metrics for all sends
Support the development of sales collateral and materials for industry events
Collaborate with sales to ensure leads are captured, followed up on, and converted