Lifecycle Marketing Manager (Remote, US)

Paleovalley • Erie, CO

2d • Remote

About The Position

This is a high-impact role with real ownership over one of our most important growth channels. You’ll shape lifecycle email strategy and retention initiatives that keep customers connected through thoughtful education, strong customer journeys, and experiences that build trust, deepen loyalty, and grow customer lifetime value. It’s an opportunity to do meaningful work at a brand with real momentum. You’ll bring both strategic thinking and exceptional execution to a mission rooted in helping people live healthier lives through real food, clean ingredients, and a more holistic approach to wellness.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 5-8 years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness space.
• Proven experience developing and implementing lifecycle strategies and campaigns that improve repeat purchase rate, reduce churn, and grow customer lifetime value.
• Strong hands-on experience owning and optimizing retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
• Strong experience designing, building, and optimizing email templates and lifecycle campaigns, with a solid understanding of email UX, mobile responsiveness, inbox rendering, and QA best practices.
• Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
• Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
• Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
• Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.
• Proactive, resourceful, and comfortable working independently in a fast-paced, remote environment, with strong problem-solving skills and the ability to anticipate challenges and identify solutions.

Nice To Haves

• Experience, training, or a strong personal interest in holistic nutrition, health science, biology, functional medicine, or nutritional supplement products.
• Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine interest in health and wellness brand storytelling.
• Solid understanding of direct-to-consumer psychology, retention levers, and conversion rate optimization principles.
• Hands-on experience with UTM tracking, attribution, Google Analytics, and Mixpanel.
• Experience in graphic design and hands-on experience with Figma.
• Working knowledge of HTML and CSS for email production.
• Project management certification or formal project management training.

Responsibilities

• Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
• Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
• Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
• Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level