Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon • Seattle, WA

23h

About The Position

Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing
Manager to join its Journey Orchestration team for corporate and hourly hiring.
This marketer will help create and execute the team's vision and strategy for
leveraging Amazon's owned channels (e.g., amazon.jobs, hiring.amazon.com) to
deliver personalized, automated candidate experiences at global scale.

In this role, you are responsible for the tactical implementation and execution
of global email, SMS, and push notification campaigns that deliver exceptional
candidate experiences. This role will execute lifecycle strategies including
ongoing automated journeys and ad hoc initiatives to attract and convert the
highest-quality talent efficiently, predictably, and at scale.

This is a critical role on the Journey Orchestration team to execute
acquisition, engagement, and win-back campaigns. The successful candidate will
demonstrate thorough knowledge of email, SMS and push notification marketing,
extensive hands-on experience with CRMs and marketing automation platforms,
strong HTML & CSS coding skills for email template development, and an ability
to collaborate effectively with cross functional partners including Developers,
Creative, Analytics, Journey Planning, Legal, and Biz Dev teams.

The ideal candidate is passionate about executing compelling experiences through
lifecycle mediums, is highly analytical, a fast learner, and has a proven record
of implementing and launching impactful lifecycle campaigns. You are an expert
in lifecycle channel best practices, keep abreast of emerging trends and are
plugged into the digital communications space. You effectively work with both
internal and external stakeholders to understand business goals and objectives
and translate them into flawlessly executed communication campaigns.

You will use data and best practices to create and implement email, SMS, and
push notification strategies that enhance the job seeker experience and deliver
results. The ideal candidate has experience leveraging data to gain insights
that inform audience segmentation and campaign strategy, an eye for design,
experience with content strategy, and extensive, hands-on experience with CRMs
and lifecycle automation tools. You will bring your proven creative, analytical,
and strategic capabilities to implement and optimize compelling campaigns that
deliver results. You think strategically and execute flawlessly. You understand
data workflows, customer segmentation, automation and personalization, and
testing best practices.

The Journey Orchestration team is responsible for owned channel strategy (web,
app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM)
organization, which helps hire hundreds of thousands of Amazonians every year.
AIM achieves ambitious hiring goals by delivering exceptional, multi-channel
candidate experiences, engaging job seekers with maximum efficiency and
precision. Leveraging paid digital advertising, owned channels, web experience,
and local grass-roots efforts, the AIM organization delivers quality candidates
at scale. Practicing transformational thinking empowered by leading-edge
technology and continuous innovation, this team constantly pioneers new
approaches to increase marketing effectiveness in the competitive talent
marketplace.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using email platforms and editing HTML
• Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
• Experience in testing and QA environments
• Experience using data and metrics to measure impact and determine improvements
• Experience with CSS
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• Experience with Marketo, or similar email platforms
• Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience

Nice To Haves

• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
• Experience developing and executing campaigns across a multitude of timezones and languages
• Can work proactively and independently, meet deadlines, and deliver on projects and tasks
• Experience with customer segmentation, profiling, and targeting
• Experience with AI/ML technologies

Responsibilities

• Build and code responsive HTML email templates that render correctly across multiple email clients and devices
• Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
• Configure audience segments and automation workflows based on defined strategies
• Conduct thorough QA testing of email templates across devices and email clients
• Launch A/B tests to continually improve performance through optimized messaging and targeting
• Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
• Troubleshoot technical issues with email rendering, tracking, and automation workflows
• Maintain email template libraries and ensure brand consistency across all communications
• Implement country-specific campaign variations to meet localized needs
• Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
• Stay current on email coding best practices, deliverability standards, and industry trends

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level