Marketing Coordinator, Influence Group

CloserStill Media•New York, NY

About The Position

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve. CloserStill Media's influence group, is looking for a highly organized and motivated Marketing Coordinator. You'll play a key role in executing marketing initiatives that drive audience growth and engagement for our best-in-class events. Reporting to the Marketing Manager, you'll be instrumental in driving engagement and building our community.. This fast-paced role is perfect for someone eager to grow in the dynamic event industry.

Requirements

Experience: 1-2 years in a marketing environment or relevant internship experience.
Excellent time and project management skills, with the ability to prioritize tasks and manage multiple projects to completion under tight deadlines.
Exceptional attention to detail.
Outstanding English grammar, writing, and communication skills.
Strong organizational skills.
Excellent interpersonal skills, comfortable communicating at all levels internally and with external partners.
Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment.
Embraces a culture of continuous learning and a strong growth mindset.
Well-versed in popular social media platforms and best practices.
Willingness and ability to travel 5-7 times a year as needed.

Nice To Haves

Experience with Google Analytics or other web analytics tools.
Experience with HubSpot.
Experience with Canva, Adobe Express, or other design software.

Responsibilities

Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows.
Within the marketing automation system, create and deploy emails, landing pages, and forms.
Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation).
Assist with copywriting and editing promotional emails.
Use personalization tokens and AI tools to optimize emails and content targeting based on lead data.
Maintain and clean the marketing database, ensuring up-to-date contact information and removing irrelevant contacts.
Partner with Marketers to copyright and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement (including creating landing pages, websites, digital/email copy, and conversion-focused layouts).
AND/OR Partner with sales and marketing teams to ensure alignment on timing, messaging, and next steps through journey mapping.
Assist with developing, setting up, deploying, and reporting on organic social media campaigns.
Optimize content across blogs, YouTube videos, and websites to improve search rankings, focusing on current SEO trends and the impact of AI on search algorithms.
Adapt content to new styles, consumer behaviors, and emerging trends to maintain relevancy and engagement.
Benchmark competitors and implement innovative strategies to target and engage key audiences effectively.
Track and analyze influencers and event trends to refine attendee engagement strategies.
Track progress and improve marketing funnels through analysis and optimization.
Discover improvements through research, internal/external feedback, best practices, and testing methodologies (e.g., A/B testing).
Ensure accurate tracking of all marketing activities.
Prepare marketing reports by collecting, analyzing, and summarizing data.
AND/OR Document learnings in a shared playbook to inform and guide future marketing initiatives.
Develop deep knowledge of the influence group’s key markets, industry issues, trends, and best practices.
Perform other related marketing and administrative duties as needed.