Lifecycle Marketing Manager

Justworks • New York, NY

66d • $122,000 - $134,200 • Hybrid

About The Position

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Equal parts creative storyteller and analytical thinker, you use data to inform decisions, segment audiences, and craft targeted campaigns that drive impact for existing customers. As a Customer Lifecycle Marketing Manager, you'll own the strategy and execution of campaigns that educate customers, deepen relationships, increase retention, and drive expansion across the Justworks customer base. This role will own planned, campaign-driven initiatives designed to connect with customers around specific business moments and opportunities. If you're a hands-on marketer who loves blending strategy, creativity, and performance insights to deliver measurable impact, this role is for you

Requirements

• 5 years of experience in marketing, with 3+ years focused on email and lifecycle campaign management.
• Hands-on experience Experience with CRM and marketing automation tools/systems
• Proven success in developing and executing multi-channel marketing campaigns.
• Excellent writing, editing, and content development skills with a focus on engagement and conversion.
• Strong project management skills with the ability to juggle multiple campaigns while meeting deadlines.
• Creative, collaborative, and passionate about delivering an exceptional customer experience through email and lifecycle marketing.

Responsibilities

• Create and optimize multi-channel 1:1 campaigns (email, in-app, SMS) that are tied to business priorities such as new product launches, feature rollouts, benefit adoption, etc. for existing customers.
• Build and refine audience segmentation strategies, using behavioral and demographic data to deliver highly personalized and relevant messaging.
• Collaborate cross-functionally with Product Marketing, Content, Customer Success, and Enablement teams to align campaign calendars, messaging, and creative execution ensuring cohesive, polished, and high-impact campaigns across all channels.
• Continuously test, learn, and iterate to improve conversion rates and campaign performance.
• Measure, report, and communicate campaign effectiveness and ROI, leveraging insights to refine lifecycle strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees