Lifecycle Marketing Manager

SimplePractice•Los Angeles, CA

30d•$100,000 - $129,000

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution and reporting on lifecycle campaigns across targetable channels, with strong emphasis on email. The perfect fit for this role is an ambitious, growth-oriented marketer that's data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Requirements

5+ years of experience in lifecycle marketing, crm marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages.
Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana
Experience collaborating with cross-functional teams and managing campaigns from ideation to execution

Nice To Haves

Experience in SMS, push, and in-product notifications is a plus

Responsibilities

Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale
Design personalized onboarding experiences that support various personas and segments across various channels
Develop foundational understanding of the customer journey and use data-driven insights to propose new optimizations, personalization, and A/B test to execute
Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption
Partner with creative team to create compelling content for emails, in-app messages, push notifications and SMS
Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations
Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success