Lifecycle Marketing Manager

Audicus•New York, NY

34d•Hybrid

About The Position

We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.

Requirements

3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.
Working knowledge of Salesforce or similar CRM platforms.
Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
A test-and-learn mindset with a focus on continuous improvement.
Strong project management and prioritization skills.
Clear copy and email design instincts with an eye for effective lifecycle creative.
Experience using Canva, Figma, or other tools to build email designs.
Mindset of continuous improvement and learning

Responsibilities

Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
Design and maintain scalable automation workflows in Klaviyo.
Develop behavioral and lifecycle-based customer segmentation.
Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
Create and iterate on lifecycle copy and visual assets using Canva as needed.
Own lifecycle reporting and performance insights using Google Workspace tools.
Build, maintain, and deliver regular reporting and monitoring tools.
Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.