Lifecycle Marketing Manager
About The Position
As the Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement, retention, and loyalty throughout their journey with our company. You will lead the development and execution of strategic lifecycle marketing initiatives, leveraging your expertise in CRM and lifecycle platforms to deliver personalized and impactful experiences for our customers. Working cross-functionally with teams across the organization, you will oversee the end-to-end customer experience, from acquisition to retention, utilizing data-driven insights to optimize campaigns and drive business growth.
Requirements
- 4+ years experience managing lifecycle in a high growth environment.
- Demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries.
- Deep understanding and hands-on experience with CRM and lifecycle platforms, including Klaviyo, Attentive, Braze, and others.
- Proficiency in data analysis tools and techniques.
- Strong cross functional leadership and communication skills, with the ability to collaborate effectively across teams.
- Experience working with subscription-based business models and managing customer lifecycle journeys.
Nice To Haves
- Knowledge of Looker, Tableau, or similar data visualization tools is a plus.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.
Responsibilities
- Oversee the implementation and rigorous optimization of lifecycle marketing strategies using CRM and lifecycle platforms.
- Use deep familiarity and expertise with marketing software to drive subscription and recurring revenue-based marketing initiatives.
- Demonstrate strong proficiency in data management and reporting, ideally including SQL, ETL, and data transformation techniques.
- Collaborate with the technical teams to ensure seamless integration and operation of marketing automation tools.
- Develop and execute email, SMS, and push notification campaigns.
- Direct end-to-end customer experience initiatives to enhance customer satisfaction and loyalty.
- Analyze key metrics such as lifetime value (LTV), reorder rates, upgrade rates, cancellation rates, and churn to drive actionable insights and optimize marketing strategies.
- Conduct cohort analysis to identify trends and patterns in customer behavior and engagement.
- Demonstrate a creative and technical aptitude to innovate marketing strategies and campaigns.
Benefits
- Competitive compensation with an exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 401k to help you plan for the future
- Flexible PTO because we respect the need for work/life harmony
- $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- Unlimited (yes, unlimited) Thesis nootropics
- A strong emphasis on promoting from within and personal development
- A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- Hybrid work model
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
