Lifecycle Marketing Manager, Payments

GlossGenius•New York, NY

44d•$140,000 - $165,000•Hybrid

About The Position

As the Lifecycle Marketing Manager, Payments, you will be the owner of the customer journey for all payments and fintech products within the GlossGenius platform. This is a high-impact role responsible for driving adoption, continuous usage, and profitability across our entire payments ecosystem. You will design, execute, and maintain complex, data-driven triggered flows and campaign experiments to grow key revenue metrics like GPV (Gross Payment Volume), GPR (Gross Payment Revenue), and overall processor efficiency. This role requires a blend of deep fintech experience and technical marketing expertise to scale our payments infrastructure. You will report to the Senior Manager of Lifecycle Marketing and must be commutable to our NYC office. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

Requirements

5+ years of progressive experience in lifecycle marketing, preferably within a high-growth B2SMB or B2C fintech/payments environment
Specific, demonstrable experience marketing financial products or payments solutions, understanding the nuance of security, trust, compliance, and variable outcomes
Expert-level proficiency in a mobile-first marketing automation platform (Iterable preferred; Braze/Customer.io/SFMC/etc. accepted), including advanced skills in dynamic content, experimentation, and complex journey orchestration
Fluency in complex analytics and data platforms (SQL is a major plus, Looker/Tableau, Amplitude/Mixpanel), with a proven ability to measure success using advanced financial metrics like GPV, GPR, and efficiency
Deep functional knowledge of cross-channel strategy (email, push, in-app, SMS)
Proven success operating at speed and agility within a fast-paced, high-growth environment with a self-serve funnel

Nice To Haves

A technical marketer who is passionate about leveraging AI Decisioning to automate personalization, improve targeting, and drive execution efficiencies
Expertise in HTML/CSS for email

Responsibilities

Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-marketing payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
Design and execute rigorous A/B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies. Use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc.
Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities
Provide regular reporting and insights to key stakeholders on program performance

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office stipend
Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.