Lifecycle Marketing Coordinator

TEKsystems

1d•$30 - $30•Remote

About The Position

We are looking for a detail-oriented and data-driven Creator Engagement Marketing Contractor to support our marketing team in executing personalized, cross-channel campaigns and automated lifecycle programs. This role is ideal for someone with hands-on experience in CRM, marketing automation, and multi-channel campaign execution who thrives in a fast-paced, performance-driven environment.

Requirements

2+ years of experience in digital marketing, CRM, or marketing automation
Hands-on experience with marketing automation platforms
Proficiency in executing email and push notification campaigns at scale
Strong analytical skills with the ability to interpret campaign data and translate insights into action
Excellent attention to detail and ability to manage multiple campaigns simultaneously
Strong written and verbal communication skills

Nice To Haves

Experience with cross-channel lifecycle marketing strategies
Familiarity with audience segmentation and personalization best practices
Experience building and managing automated customer journeys
Ability to work independently and manage time effectively in a remote/contract setting
Experience with reporting tools and creating performance recaps for stakeholder

Responsibilities

Execute personalized email campaigns targeting High-Velocity Events (HVEs), seasonal moments, and lifecycle initiatives
Ensure accurate audience segmentation, content personalization, and timely deployment
Conduct QA checks and troubleshoot campaign issues prior to launch
Execute personalized push notification campaigns for HVEs, seasonal moments, and lifecycle initiatives
Collaborate with internal stakeholders to align messaging across channels
Monitor delivery performance and flag anomalies for resolution
Build and launch automated journeys that leverage cross-channel targeting for lifecycle use cases
Design journey logic, entry/exit criteria, and branching conditions to optimize customer experience
Partner with marketing and technical teams to ensure seamless integration and execution
Monitor live journeys to ensure performance and accuracy
Manage regular reporting and post-campaign recaps, surfacing key insights and trends
Identify opportunities for program improvements and implement optimizations to drive better outcomes