Lifecycle Marketing Automation Specialist
About The Position
Funko Overview Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters. But what does Funko do? Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world. The Lifecycle Marketing Automation Specialist designs, builds and optimizes automated campaigns that deepen engagement and drive retention across Funko.com and Loungefly.com. This role combines storytelling, first-party consumer insights, and technical expertise to build long-term engagement and lifelong Funatics. This position optimizes lifecycle journeys – from welcome series to winback flows, with content that dynamically recommends and responds to customer interests and behavior.
Requirements
- Proven experience managing email automations and flows within Klaviyo or similar platforms
- Strong understanding of CRM and lifecycle best practices
- Experience with segmentation, A/B testing, and performance reporting
- Proficiency in tools such as GA4, Klaviyo and customer data platforms
- Curiosity to test new tools, strategies, and CRM Trends
Nice To Haves
- Experience working in ecommerce and licensed products a plus
Responsibilities
- Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
- Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
- Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
- Audit existing automation setup and identify improvements and optimization opportunities
- Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
- Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
- Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
- Keep up with industry trends and best practices, identifying opportunities for testing and optimization
- Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
- Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership
Benefits
- Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.
- Most importantly, we offer a creative work environment with people who love pop culture just as much as you do.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
