Lifecycle Marketing Associate

Sydecar • New York, NY

1d

About The Position

The Lifecycle Marketer is responsible for developing and executing marketing strategies that maximize engagement, satisfaction, and revenue throughout the entire customer journey. This includes developing segmentation and outreach to leads, scored MQLs, Opps who have yet to sign an SOW, SOWs who have yet to launch a deal, closed lost deals, and existing customers.

Requirements

• 2+ years of experience in lifecycle marketing.
• Strong understanding of customer behavior and segmentation.
• Experience with marketing automation tools such as Clay and email automation tools (HubSpot experience a plus).
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.

Nice To Haves

• Experience with SMS and push notification marketing is a plus.

Responsibilities

• Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue. These strategies should ensure that all eligible prospects and customers in our CRM receive customized outreach from us on a regular cadence.
• Scope and create new initiatives, such as referral campaigns and re-engagement journeys for both closed lost deals and prior customers.
• Create and manage customer segmentation and targeting strategies to optimize the journey from lead to customer in tandem with Product Marketing.
• Develop and execute email marketing campaigns, including promotional campaigns and triggered messages. Utilize SMS, push notification, and LinkedIn InMail campaigns to engage customers across multiple channels.
• Collaborate with cross-functional teams, including sales, product, and deal ops, to develop and execute integrated marketing campaigns.
• Manage user research and survey outreach emails, supporting insights, and continuous improvement across the organization. Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed