Senior Associate, Lifecycle Marketing

Housecall Pro

4h • Remote

About The Position

As a Senior Associate, Lifecycle Marketing, you own the tactical execution of GTM lifecycle campaigns across email, SMS, and in-app messaging, focused on pre-enroll, awareness, consideration, and acquisition stages.. You partner closely with Sales, PMM, and Analytics to support GTM initiatives, demand generation efforts, and targeted acquisition campaigns. You manage day-to-day campaign workflows from concept through deployment, using your marketing instincts to deliver timely, personalized communications. You collaborate closely with design, content, and analytics partners to optimize campaign performance, ensure compliance, and deliver value across the pre-enroll customer lifecycle. You also contribute to process improvements and act as a go-to resource for operational best practices within the team.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 4+ years of experience in lifecycle or digital marketing, including hands-on campaign deployment
• Ability to quickly learn and adapt to new marketing technology platforms.
• Experience with marketing automation platforms (e.g., Iterable, Braze, Marketo) preferred but not required.
• Strong understanding of lifecycle strategy, campaign performance metrics, and user segmentation
• Familiarity with compliance standards related to email and SMS marketing (GDPR, CAN-SPAM, TCPA)
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

Nice To Haves

• Comfort operating in a fast-paced, high-volume GTM environment with shifting priorities
• Ability to independently manage complex campaign workflows and prioritize multiple projects
• Meticulous attention to detail and a strong sense of ownership
• Collaborative mindset with excellent communication skills
• Data-driven approach with curiosity to test, learn, and iterate
• Self-starter attitude with a continuous improvement mindset

Responsibilities

• Manage end-to-end execution of lifecycle campaigns, ensuring accuracy, timeliness, and performance
• Collaborate cross-functionally with stakeholders to align messaging and creative with campaign goals
• Monitor performance metrics across channels and proactively identify optimization opportunities
• Conduct and document A/B tests to inform campaign improvements and boost engagement
• Partner with Sales and PMM to support pre-enroll initiatives and improve KPIs
• Execute acquisition and pre-enroll campaign strategies across key segments
• Manage high-volume stakeholder requests while maintaining prioritization discipline
• Troubleshoot and resolve issues related to campaign logic, asset delivery, or platform configuration
• Ensure compliance with regulations including GDPR, CAN-SPAM, TCPA, and other standards
• Identify and recommend process improvements to enhance campaign efficiency and effectiveness
• Demonstrate ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level