Lifecycle Marketing Associate

Assembled Brands•Denver, CO

20d•$65 - $75•Onsite

About The Position

At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country. We believe home is a place for personal expression - a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That's why we're bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We're building this generation's premier destination for all things home. Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank. Our family of brands is growing and we're looking for amazing people to join us on this journey! We're searching for a Lifecycle Marketing Associate to join our Growth team at Havenly. This role will execute the lifecycle marketing strategy across email, SMS and push across our portfolio of brands. Our ideal candidate will bring an analytical, creative, and cross-functional skillset to the role. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup. If you're a lifecycle marketer who dreams of engaging customer journeys and enjoys rolling up their sleeves and working on a high-achieving team - this is the perfect role for you!

Requirements

3+ years' experience in a marketing, strategy or consulting role at a B2C or ecommerce brand, with an understanding of CRM strategies, tactics, and tools
Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
Familiarity with Braze, or similar ESP's
Data acumen with experience in Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights
Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management
Growth mindset with bold ideas and know-how to get things done

Nice To Haves

Preference for those with experience in DTC e-commerce
Experience with and knowledge of AI tools and prompting and how it can enhance lifecycle marketing process and performance (ChatGPT, Claude, etc)

Responsibilities

Help manage batch-and-blast campaign calendar across email, SMS and push, managing content brainstorming and planning, briefing, deployment and analysis of campaigns
Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis
Manage weekly KPI reporting for batch-and-blast, uncovering insights from data
Rigorously test and analyze campaign performance to ensure each message drives results without increasing customer churn
Collaborate cross-functionally with marketing, merchandising, creative and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages