Lifecycle Engagement Strategist

MEDEFY HEALTH INC•Tulsa, OK

27d•$85,000 - $95,000•Remote

About The Position

As a Lifecycle Engagement Strategist at Medefy Health on our Experience Team, you’ll turn complex health benefits into clear, actionable communication that drives real behavior change. You’ll build and execute multi-channel engagement plans that increase adoption, improve member decision-making, and deliver measurable ROI for employer groups. Your work will power the entire member’s experience, from push notifications and in-app journeys to email sequences and targeted SMS, ensuring every message moves someone closer to better care at a better price. This is a high-impact role that sits at the intersection of content strategy, behavioral psychology, lifecycle marketing, and healthcare navigation. About our awesome company, Medefy Health... Medefy Health (www.Medefy.com) is a leading SaaS benefits navigation company, dedicated to simplifying the way employees’ access and utilize their benefits. Our mission is to drive better health and financial outcomes for our users while supporting HR teams and broker partners with seamless, data-driven solutions. Our company is headquartered in Tulsa, OK. We’re proud to be Oklahoma’s #1 fastest-growing company and rated by Inc. Magazine as the 37th fastest-growing tech company and the 288th fastest-growing company overall in the USA, and our story is still being written! Healthcare is only getting more complicated, and more expensive, for employers and their employees. This is where Medefy Health comes in. We’re on a mission to eliminate the stress on hard-working families caused by an impossible to navigate healthcare system. All while saving them, and their employers, a significant amount of time and money. We demolish barriers between healthcare and the people who need it, and we need your help to further our mission!

Requirements

5+ years in lifecycle marketing, CRM, content strategy, or behavioral communications — ideally in fast-paced, data-driven environments.
Experience using marketing automation tools (ActiveCampaign, Braze, Iterable, Customer.io, HubSpot, etc.).
Strong copywriting and content creation skills across email, SMS, and app-based channels.
Skilled in Figma, Adobe Creative Suite, and modern content production tools.
Data-driven decision-maker with proven A/B testing and iteration experience.
Excellent organization, attention to detail, and ability to manage multiple priorities.
Comfortable navigating ambiguity, problem-solving independently, and moving quickly.

Nice To Haves

Experience in healthtech, healthcare, benefits, or wellness communications.
Lifecycle journey design for mobile apps (activation, onboarding, retention).
Experience applying AI tools to content creation, campaign optimization, or analytics.
Understanding of behavioral science and consumer decision-making frameworks.
Passion for helping people navigate healthcare with clarity and confidence.

Responsibilities

Build and execute comprehensive engagement plans for employer groups that accelerate onboarding, improve retention, and deliver measurable ROI.
Own multi-channel lifecycle journeys (email, SMS, push, in-app messaging, onsite assets) ensuring each message is simple, actionable, and behavior-changing.
Design engagement paths that bridge outside-the-app communication with in-app actions to drive meaningful usage of Medefy’s core features.
Write clear, human, member-first content that simplifies complex benefits and nudges users toward next steps.
Apply behavioral science frameworks to increase motivation, reduce friction, and improve completion rates.
Maintain consistent voice and tone across all channels, aligned with Medefy’s Care Guide–style communication.
Monitor, measure, and iterate on all engagement campaigns — improving open rates, activation, and downstream savings impact.
Conduct continuous A/B testing to optimize creative, cadence, segmentation, and timing.
Build clear reporting and post-campaign summaries highlighting performance, insights, and recommended changes.
Partner with Client Success to align engagement strategy with client needs and ROI goals.
Work with Implementation to ensure new groups launch with strong, personalized communication plans.
Collaborate with Product to integrate lifecycle marketing into new feature rollouts and in-app experiences.
Support the Experience Unit’s broader intelligence work by feeding insights into segmentation, health scoring, and the automated reporting engine.
Performs other duties as assigned.