Senior Lifecycle and Retention Strategist
About The Position
In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you. Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine. So what are you waiting for? Join the Club. ROLE SUMMARY: We’re excited to bring on a Senior Lifecycle and Retention Strategist to develop and execute strategies that deepen subscriber engagement and drive revenue growth. In this role, you’ll focus on our existing subscriber base — creating experiences that delight customers, strengthen loyalty, and build lasting connections with our brand. If you have a passion for growth, are analytically curious, and care deeply about understanding what keeps customers coming back, this is the role for you.
Requirements
- 8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
- Experience with large scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
- Klayvio or equivalent ESP experience required
- Strong collaboration skills with the ability to mentor and influence team members
- Excellent cross-functional collaboration skills
- Deep analytical capabilities with experience with data analysis
- Ability to derive actionable insights from large and complex data sets
- Familiarity with marketing, e-commerce, and payment processing technologies
- Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
- Bachelor’s degree, preferably in Marketing, Engineering or Computer Science
Responsibilities
- Develop strategies to increase subscriber retention and reactivate dormant accounts
- Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
- Own key retention KPIs such as churn, retention, payment success
- Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
- Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
- Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
- Build and strengthen cross-functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
- Create targeted lifecycle campaigns that delight customers at every stage, turning first-time buyers into lifelong loyal customers
- Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
- Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
- Act as business owner in all retention journey evolution together with Product and Tech teams
- Assess and own retention policies, next best action and programs with the active subscriber base
Benefits
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone and work-from-home stipends
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
101-250 employees
