Lifecycle Communications Sr. Strategist

Circle K•Charlotte, NC

About The Position

This role provides the opportunity to drive meaningful behavioral changes and measurable business outcomes as part of the Personalization & CRM team committed to delivering best-in-class personalized customer engagement across channels for our customers. You will play an active role in crafting and building customer lifecycle journeys – such as win-back and onboarding – end-to-end. You will also support the development of ad hoc loyalty campaigns as needed. Our ideal candidate would be: Campaign strategist – expertise in developing compelling lifecycle campaigns through strategic thinking, data analysis and collaboration with category/business owners. Project manager – solid experience in project management; able to create project plans with clear tasks, manage timelines, prioritize work effectively, and communicate effectively to set clear expectations with stakeholders. Proven collaborator – able to get things done without formal authority; working across internal and external partners, geographies, and levels across the organization to build a positive connection with our loyalty members via compelling communication campaigns.

Requirements

Bachelor’s degree in marketing, Business, or related field preferred.
2-4 years of experience in lifecycle communications management, or similar role
Proven experience in developing content and strategy for automated journeys, such as win-back or onboarding.
Strong project management, organizational, and coordination skills to deliver effective campaigns.
Experience with marketing, email, SMS and/or web marketing is preferred.
Familiarity with analytics tools, such as Google Analytics, Adobe Analytics, or PowerBI.
Fluency in English and excellent communication and presentation skills
Ability to work independently and as part of a team, demonstrating a high level of initiative and ownership.
Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign.
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
Must be able to follow state, federal and company guidelines.
Must be able to maintain a positive team attitude and professional demeanor at all times.

Responsibilities

Lead the development of lifecycle communication journeys. You will start by understanding the business needs and objectives of our customers. You then will use this knowledge to develop engaging campaigns and manage campaign execution from end-to-end, including content development and campaign scheduling in collaboration with the CRM team and cross-functional partners.
Regularly and proactively analyze performance (program, campaign tests, and messages), surface actionable insights, and recommend new test-and-learn strategies
Conduct A/B and multivariate tests to continuously optimize lifecycle journeys to enhance member engagement and reduce churn
Collaborate with the CRM & Personalization team to understand our business objectives and requirements.
Understand and monitor the configuration and performance of live journeys.
Guide journey logic for lifecycle journey orchestration, triggers, automations, suppression, messages, and offers.
Collaborate with cross-functional teams, including creative, campaign strategists, data and analytics, and project managers, to ensure successful campaign delivery.
Share knowledge and expertise with team members, providing guidance and mentorship to junior team members
Ad hoc problem solving and day to day tasks as needed to support the needs of the team
Flexible with working hours to support global ways of working