Lifecycle & ABM Manager

Jobgether

1d•$130,000 - $155,000•Remote

About The Position

In this role, you will shape and operate marketing-led engagement programs that support the full customer journey, from early activation through long-term growth. Sitting at the intersection of lifecycle marketing and account-based motions, you will design coordinated 1:1, 1:few, and 1:many programs that directly influence pipeline quality and outcomes. You will work in a highly cross-functional environment, partnering closely with sales, operations, product, and data teams. This is a hands-on role with strategic impact, where experimentation, measurement, and iteration are central to success. As an early contributor, you will help define scalable engagement systems that connect insight, automation, and execution. Your work will play a critical role in driving meaningful engagement and measurable business results.

Requirements

6+ years of experience in account-based marketing, lifecycle marketing, or go-to-market programs with demonstrated business impact
Strong hands-on experience with HubSpot and working knowledge of Salesforce to build scalable, measurable engagement systems
Proven ability to re-engage inactive accounts, expand active relationships, and influence submission volume and quality
Experience partnering with sales and sales operations teams to operationalize prioritization and tiering into clear marketing execution
Solid analytical and measurement skills, with the ability to connect engagement activity to pipeline, growth, and quality metrics
Comfort operating in a test-and-learn environment, using experimentation to validate assumptions and optimize outcomes
Curiosity and informed perspective on emerging marketing and GTM technologies, with a pragmatic approach to evaluation and adoption
Strong communication skills and the ability to bring structure and alignment to complex cross-functional initiatives
Comfortable working in a fully remote setting

Nice To Haves

Experience in SaaS, fintech, or insurance environments is strongly preferred

Responsibilities

Define and own the lifecycle and ABM engagement strategy across the full journey, aligning marketing motions to go-to-market priorities by tier, intent, and lifecycle stage
Design, launch, and operate coordinated lifecycle programs supporting onboarding, reactivation, expansion, renewal, and education, with sequencing driven by business priorities
Publish and maintain the engagement and automation roadmap, ensuring clarity on timing, objectives, and outcomes across stakeholders
Partner closely with Sales Operations, Business Development, and Field teams to translate prioritization signals into effective marketing actions, channels, pacing, and governance
Establish operating rhythms such as weekly planning, program reviews, and test-and-learn cycles to continuously improve performance
Ensure marketing systems capture the lifecycle events and engagement signals required for targeting and automation, collaborating with data and system owners on governance
Orchestrate multi-channel engagement across email, enablement, events, gifting, and field support, with clear intent and next steps at each touchpoint
Oversee renewal and transactional communications to ensure timely, accurate, and consistent experiences that build trust and retention
Measure performance against submission lift and engagement quality, using insights to scale what works and refine or stop what does not
Design experiments to validate signals, messaging, and motions, turning insights into repeatable, scalable programs
Uphold brand and messaging standards across all lifecycle and ABM communications in collaboration with content partners

Benefits

Competitive base salary range of 130,000 to 155,000 USD, based on market data, location, and experience
Equity participation through an employee stock option plan
Comprehensive health, dental, and vision coverage with up to 100 percent employer contribution for employees
401k retirement plan to support long-term financial wellbeing
Generous parental leave for both birthing and non-birthing parents
Unlimited vacation and flexible time off
Fully remote work environment with the freedom to work from anywhere
Home office allowance to support your setup
Monthly wellness stipend and dedicated book stipend
Annual professional development reimbursement
Paid day off on your birthday
Charitable donation matching program