Leasing and Marketing Performance Specialist

StuartCo•Minneapolis, MN

21d•$70,000 - $85,000•Onsite

About The Position

StuartCo , founded in 1970, represents a diverse array of market-rate and affordable apartment and townhome options in popular urban and suburban locations. We also offer student housing campuses. StuartCo is focused on building a workforce that is diverse and inclusive. If you’re excited about this role but do not meet all the qualifications listed below, we encourage you to apply. We review all applications. StuartCo Corporate is seeking a full-time Leasing and Marketing Performance Specialist to join our team in Bloomington, MN. As the Leasing and Marketing Specialist, you'll work to lead coaching and performance development for our onsite leasing and marketing teams. This role is critical to driving leasing success by setting clear performance expectations, providing hands-on coaching, and ensuring consistent execution of marketing initiatives across our communities. You will serve as a key liaison between onsite agents and corporate leadership, helping to build high-performing, motivated teams focused on delivering outstanding resident experiences. Working Hours: Typically, FT40, Monday - Friday, 8:30 am - 5:00 pm. Property office hours may vary from property to property. The Leasing and Marketing Specialist may be required to work beyond the normal schedule.

Requirements

High school diploma or equivalent required; associate or bachelor’s degree preferred.
Proven success in leasing with an in-depth understanding of how marketing impacts leasing outcomes.
Experience setting KPIs, coaching teams, and influencing performance without direct authority.
Proficiency with Yardi or similar property management systems, CRM platforms, and digital marketing tools.
Strong communication, organizational, and leadership skills.
Knowledge of fair housing regulations and industry best practices.
Ability to work cross-functionally and manage multiple stakeholders effectively.
Comfortable leading training sessions and delivering constructive feedback.
Valid driver’s license and reliable transportation required.

Responsibilities

Design, implement, and facilitate onboarding programs for new Leasing Consultants.
Establish and communicate clear KPI's and performance standards for leasing and marketing teams.
Develop tools and processes to monitor and measure individual and team performance.
Coach onsite leasing agents regularly to help them meet and exceed leasing goals.
Shadow team members during property tours, follow-up calls, and marketing events to ensure brand alignment and professionalism.
Support leasing efforts by modeling and coaching sales closing techniques, tour presentations, and customer engagement practices.
Document coaching sessions and performance issues, collaborating with HR on progressive performance management when necessary.
Lead ongoing training sessions, refreshers, and workshops tailored to team needs and market trends.
Assist the Marketing Department with executing outreach programs, maintaining community web presence, and building community partnerships.
Collaborate on the development and review of market studies, traffic/leasing reports, and marketing calendars; provide guidance when properties are trending away from targets.
Evaluate and provide constructive feedback on event planning, marketing collateral, and E-blast campaigns to align efforts with leasing objectives.
Monitor online listing quality and presence; recommend improvements to enhance visibility and lead conversion.
Drive strong alignment between marketing and leasing teams, ensuring coordinated strategies and seamless execution that support overall leasing goals.
Act as a liaison between property staff and corporate leadership to identify training needs and address performance gaps.
Stay informed on industry trends, fair housing laws, and emerging technology solutions; participate in professional development opportunities supported by the company.
Foster collaboration and communication between leasing, marketing, and property management teams to ensure cohesive strategy and execution.