Leader, Product Marketing Success, Public Sector

Cisco Systems, Inc.•Frankfort, KY

50d•Remote

About The Position

We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills.

Requirements

Bachelor's degree in Business, Marketing, or related field. MBA preferred.
4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role.
Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
Exceptional leadership skills with experience managing and mentoring high-performing teams.
Excellent communication, presentation, and interpersonal skills.
Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Nice To Haves

Experience in working with agencies and external vendors to execute regional marketing programs.
Knowledge of digital marketing strategies and tools.
Experience in cybersecurity sector and familiarity with regional market dynamics

Responsibilities

Driving Product Growth and Sales Alignment:
Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business.
Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments.
Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution.
Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.
Team Leadership and Development:
Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability.
Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans.
Mentor and coach the team to drive high performance, personal growth, and skill development.
Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams.
Marketing Program Coordination and Customization:
Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market.
Partner with external agencies and internal stakeholders to design and execute regional marketing programs.
Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.
Cross-Functional Collaboration:
Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
Serve as the voice of the segment to ensure alignment with broader company strategy and objectives.
Provide regular reporting on performance, insights, and forecasts to leadership.

Benefits

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.