Lead Stars Marketing

Humana

12h • Hybrid

About The Position

Become a part of our caring community. Join a world-class marketing organization creating the best possible engagement experience for millions of members. Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States—seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions. To help deliver on this mission, we are seeking a Lead, Stars Marketing to develop compelling marketing that engages members with their health plan and care. This role will be the Marketing point of contact for all things Stars, responsible for interfacing with business partners, developing marketing plans, infusing marketing strategy, tracking progress, and clearing roadblocks to bring innovative Stars campaigns to life. This role will leverage the power of Humana’s world-class marketing organization to drive health quality outcomes—improving member health and well-being while strengthening Humana’s sustainable financial future. It’s a win-win! This role is ideal for a strategic marketer who is excited about understanding our customers, serving our business partners, navigating a large and matrixed organization, and dreaming big about how we can use Marketing to drive Stars results. No two days, seasons, or campaigns will be the same—so this position requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset for maximum impact. Reporting to the AVP, Stars & Clinical Marketing, this position will work closely with the broader Marketing organization, the Stars organization (especially Stars Operations), and other teams across the company that support Stars performance. While Stars is everyone’s responsibility, this role ensures efforts are focused, measurable, and most importantly, effective at helping our members achieve their best health.

Requirements

• Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
• 5+ years of experience in marketing, consulting, program management, or related role delivering cross-functional work in a matrixed environment
• Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
• Demonstrated ability to drive cross-functional initiatives from intake and planning through execution and measurement
• Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
• Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
• Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
• Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve

Nice To Haves

• Master’s degree (MBA, MPH, or related)
• Experience in Medicare Advantage, healthcare services, or health plan marketing
• Demonstrated Stars knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
• Experience working in a regulated environment and navigating legal/compliance review processes for marketing communications
• Experience partnering with quality/clinical/operations stakeholders to turn business priorities into member engagement campaigns
• Background in agile marketing practices, journey-based campaign planning, or test-and-learn/experimentation

Responsibilities

• Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
• Act as the primary Marketing partner for Stars measure and initiative owners (e.g., HEDIS, CAHPS, HOS) by gathering requirements, aligning on campaign goals, and converting business needs into actionable marketing plans and campaign briefs
• Coordinate with the Hive and vendor partners to develop Stars campaign creative and collateral, ensuring materials are on brand, compliant, and delivered on schedule
• Ensure Stars campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams to monitor performance and recommend refinements, scaling, or discontinuation based on results
• Support Stars campaigns through new enterprise ways of working, including preparation of data-backed assessments, tracking decisions/actions at enterprise governance forums, and eventual integration with the enterprise Next Best Action (NBA) capabilities
• Coordinate across the Stars and Clinical Marketing team to align member touchpoints where appropriate to reduce abrasion and improve effectiveness
• Continuously improve Stars outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design

Benefits

• medical benefits
• dental benefits
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees