Lead, Retail & Marketing

MLB•Vero Beach, FL

24d•Onsite

About The Position

The Lead, Retail & Marketing is responsible for overseeing day-to-day retail operations and executing on-site marketing and brand initiatives at the Jackie Robinson Training Complex. This role serves as the primary lead for retail performance, merchandising execution, and brand presentation during events, ensuring a consistent, high-quality guest experience. Working under the direction of the Senior Coordinator, Sales, Marketing & Brand Experience, this position translates marketing and brand strategy into execution and collaborates closely with the Lead, Sales & Marketing to support ticketed events, promotions, and corporate activations. The role is highly hands-on, event-facing, and essential to driving revenue and delivering a cohesive brand experience across the campus.

Requirements

A Bachelor’s Degree in Business, Marketing, Communications, Sports Management, or a related field is preferred. Equivalent education and experience will also be considered.
1–3 years of experience in sports marketing, sales, or a related field is preferred.
A professional, self-motivated individual who excels both as a team player and working independently with minimal supervision.
Strong ability to manage both personal and team time effectively.
Supervisory experience of at least 1 year is preferred.
Excellent written and verbal communication skills.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Ability to lift boxes and equipment up to 30 pounds as needed.
Ability to work irregular hours including nights, weekends, and holidays.
Possession of a valid Driver's License.

Nice To Haves

Prior experience working in professional or amateur baseball is highly desirable.
Experience with Adobe Suite (Illustrator and InDesign) and/or Canva is preferred.

Responsibilities

Retail Operations & Merchandising: Serve as the day-to-day lead for all aspects of retail operations, including merchandise setup, sales execution, inventory tracking, and POS support during events and peak periods.
Lead on-site retail staffing, including scheduling support, training, and performance oversight for part-time and seasonal retail staff.
Maintain visual merchandising standards and ensure retail spaces are organized, stocked, and guest-ready.
Coordinate receiving, restocking, inventory counts, and merchandise storage in partnership with the Senior Coordinator.
Monitor retail performance and provide sales insights, reports, and operational feedback to support merchandising decisions.
Develop and execute annual and ongoing retail purchasing strategy in coordination with the Senior Coordinator, including vendor, product, and design selections, pricing considerations, and purchasing timelines to support retail goals.
Resolve retail-related guest service issues in real time during events.
Marketing Execution & Brand Experience: Execute on-site marketing initiatives, promotions, and brand activations as directed by the Senior Coordinator.
Support deployment of signage, promotional materials, and branded assets across the facility and in the local community.
Ensure brand consistency across retail locations, signage, uniforms, and guest-facing touchpoints.
Capture event-day photos and short-form video content to support social media and marketing efforts.
Assist with social media and content efforts, including basic content posting as needed.
Support community-facing and marquee events through strong on-site brand and guest experience execution.
Ticketing Operations Support: Support the Lead, Sales & Marketing with on-site ticketing operations during events, including will-call assistance, ticket scanning support, and guest flow coordination.
Help identify and escalate ticketing-related issues to the Lead, Sales & Marketing for resolution.
Support post-event attendance and guest experience data collection as needed.
Event & Cross-Functional Support: Assist with sales and management of corporate sponsorships and non-athletic event rentals by identifying prospects, securing agreements, and cultivating long-term relationships.
Support the production of data-driven reports to showcase the effectiveness of partnerships, facilitating renewals and continued success.
Collaborate with cross-functional teams to execute key events, such as the Jackie Robinson Day Game, the Andre Dawson Classic and other signature MLB and third-party events at the facility.