Lead Product Marketing Manager

CData Software•Chapel Hill, NC

About The Position

CData Software is seeking a seasoned, self-directed product marketing professional to efficiently scale and support global marketing activities for our OEM business line. The world’s leading software providers, like Tableau, Informatica, TIBCO, and others, embed CData’s connectivity products to provide robust integrations to their customers. We help our customers meet their customer’s growing expectations for a product that can fully integrate with their tech stack. We provide over 300+ connections that are faster and easier to deploy and are fully maintained by our team of engineers – taking the burden off our customers to create and maintain specialized development expertise in-house. In this role, you'll focus on planning and creating go to market activities and content to support marketing, sales, and product. Your primary duties include developing product positioning and messaging, identifying target personas, understanding the buyer process, creation of short and long form content, product launches, sales enablement, thought leadership, and go-to-market strategies. You will also work across key functional teams/business units to coordinate content requirements, target audience segmentation, collateral needs, and ultimately drive GTM success. Our environment is very fast-paced, and requires someone who is flexible, detail-oriented, passionate, and comfortable working with numerous business units across the organization. Location(s): North Carolina Research Triangle or East Coast (preferred)

Requirements

10 - 15 years of product marketing experience, preferably with data integration, data virtualization, or data connectivity and working with an OEM product
Ability to participate in executive-level sales meetings and speak knowledgeably in technical conversations
Track-record of demonstrable growth associated with projects under your ownership
Experience defining the core messaging, positioning, and go-to-market for a new product category
Ability to lead and analyze the research needed to identify product-market fit
Strong team player able to work across multifunctional teams
Solid written and verbal communication and presentation skills
Ability to work independently in a startup-like environment
Strong organization skills and attention to detail

Responsibilities

Own the overall growth number for the OEM business line and coordinate cross-functionally to develop and execute quarterly strategies
Develop marketing GTM and strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement it
Plan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to full product launches.
Conduct market research with target audiences and customers to identify opportunities and messaging
Develop marketing materials for new product launches and maintain/enhance materials for existing product
Work closely with and become a real-time data integration subject matter expert for sales, customer success, and marketing
Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats
Help steer the strategic direction of CData’s product marketing and marketing by providing input to the org’s overall goals and projects
Take on and execute programs and cross-functional projects that help build our product marketing and overall marketing function
Act as a senior leader within the product marketing team, providing mentorship and helping to develop teammates
Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.